Senior Marketing Programs Manager CradlePoint
THIS JOB HAS EXPIRED This position, while requiring a strong digital marketing background, will be responsible for managing and executing end-to-end marketing programs. The successful candidate must be strategic with the ability to execute as an individual contributor. This position will be responsible for driving the B2B digital marketing strategy through to execution of initiatives, ranging from stand-alone projects to integrated campaigns and will finish with tracking and analysis to drive continuous improvement.
The successful candidate will enjoy a competitive salary and generous benefits that include health and dental insurance, 401(k) plan, three weeks of paid time off, nine paid holidays, a flexible work schedule and casual dress environment.
1.Concept, develop and execute digital and traditional marketing campaigns in alignment with corporate marketing strategy.
2.Direct development of content/assets for use in digital marketing campaigns including but not limited to white papers, blog posts, ebooks, infographics, digital banners and other creative assets.
3.Define analytics and measurement process, put analytics in place and provide weekly, monthly and quarterly performance of all marketing campaigns.
?Plan and budget to drive the business forward through new marketing channels.
?Oversee existing marketing programs, while generating new ideas and turning them into new marketing initiatives.
?Occasionally develop content (either writing or directing the writing) for mail/email campaigns, webinars, e-books, white papers, etc.
?Contribute to Social Media program execution.
?Source and manage external agencies/free lance consultants.
?Establish success criteria of all activity and measure against specific KPI?s with the help of online analytics, according to business objectives.
?Execution of digital marketing plans within agreed priorities.
?Develop, execute, measure and refine strategic SEO, SEM, email, webinar and other lead gen programs.
?Negotiate & monitor budget allocated for digital marketing plan execution.
?Proven experience in digital and traditional marketing for B2B ? preferably in the technology space.
?Strong understanding the digital landscape and how it can be used to support and develop the brand.
?Digital content development and management, including ability to use CMS for web site content publishing and marketing automation for CLM.
?Experience in search engine marketing (SEM) and optimization (SEO), including measuring results.
?Proficiency using tools to track and report on response rates, traffic, conversion and marketing ROI.
?Ability to create dashboards, reporting and analysis using e.g. Google Analytics and other metrics tracking tools.
?Experience of budgeting, reporting and analysis.
?Proven ability to create a brief, manage relationship with agencies (deliverables & negotiation of budget) & follow up planning & deliverables sticking to deadlines.
?Understanding of marketing automation processes and tools is preferred.
? Prior experience using Salesforce or other CRM is also preferred.
?Self starter with confidence and tenacity to drive projects.
?Excellent communication skills.
?Good project management skills.
?Analytical skills and a good knowledge of Excel.
?Good relationship management skills and a good team player.
?Bachelors degree in Marketing or other relevant discipline
?MBA preferred but not required
||Boise, ID |
THIS JOB HAS EXPIRED