Senior Media Buyer Adknowledge Inc.
THIS JOB HAS EXPIRED Description
The Apps channel of Adknowledge specializes in developing, monetizing, and promoting free applications to millions of users every month.
The Apps business has a strong technology infrastructure, consisting wholly of proprietary code developed for the following functions:
Revenue and Cost per Install Optimizations
This team is comprised of over 40 employees ranging from Software Engineers, Business Development Executives, Media Buyers, Partner Development Managers, and Business Intelligence Analysts. The Apps team is made up of extremely enthusiastic and intelligent professionals who are passionate about the work they do and the people that they work with. Based out of southwest Florida in Ft. Myers (nicknamed the Paradise Coast), the sunny days, warm weather and no dress code make for a fun-filled work environment! The fast paced, start-up mentality has been a key contributor to the Apps channel continued growth and success. This position would report to the Sr. Director of Distribution.
The Senior Media Buyer will create and manage partnerships with key ad networks and publishers to buy digital media, develop and drive media strategies, and develop and maintain media plans. Primary duties include:
1. Digital media buying using major Display and Search networks in order to drive traffic to proprietary sites
2. Tracking of conversion rates and ROI from digital marketing efforts.
3. Optimization of site placement and creatives
4. Providing recommendations to stakeholders regarding media buying strategies.
The successful candidate will be an inspiring and confident leader with at least:
3-5 years digital media buying experience
An understanding of how online display and search advertising works, including experience running ad campaigns on Google AdWords, AppNexus, Right Media and/or other advertising technology platform
Experience analyzing conversion data, ROI, and other analytically-oriented material
Basic familiarity with Excel
The successful candidate will also demonstrate the following abilities:
Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships. Must also have excellent presentation and negotiation skills.
Proven Track Record: Have a successful work history in meeting deadlines and commitments.
Adaptability: Capable of adjusting to changing priorities.
Resourceful: Looks for ways to achieve goals with available resources.
Team Player: Demonstrates a strong ability to support department staff members, managers, and establish collaborative relationships with peers.
MEASUREMENTS OF SUCCESS
There are several key measurements of success this employee will use to benchmark performance including:
Developing media buying strategies to increase over all distribution
Ensure maximum ROI for media campaigns
Evolve the tactics employed to capitalize on changing industry trends
Delivery of product ?misses? along with ?wins?: take calculated risks to push the envelope
||Fort Myers, FL |
THIS JOB HAS EXPIRED