Senior Merchandising Director Conversion Systems
The Senior Merchandising Director oversees the marketing and merchandising component of the MVT testing process, with a primary focus of increasing conversion rates and average order values within ecommerce websites and email campaigns. This includes working with a multi-functional team of designers, developers, project managers, copywriters, and QA personnel in order to develop and implement MVT tests for clients. The Senior Merchandising Director also spends a portion of his or her time focusing on the strategic development of new products and services to be offered by Conversion Systems, encompassing research, competitive analysis, operational planning, and other areas associated with the launch of new offerings that will leverage the core strengths of Conversion Systems.
Exhaustively review client websites in order to determine areas of potential weakness and/or potential areas of opportunity to improve conversion rate performance
Oversee design and implementation of multivariate and A/B testing, including generation of test ideas as well as analysis and interpretation of test results
Oversee multi-functional teams which include Project Managers, Creative Designers, Developers, and Copywriters in order to implement multivariate and A/B tests.
Serve as top-level liaison to specified clients for purposes of strategic planning and marketing initiatives
Work with internal senior management in the strategic development of new product and service offerings
Minimum 5+ years experience at interactive agency or equivalent
Very strong quantitative analysis capabilities
Strong understanding of various KPI?s necessary to improve website performance
Experience with enterprise level web analytics platforms
Excellent organization and project management skills
Strong written and verbal communication skills
Expert knowledge of Word, Excel, and Outlook
Detail oriented and analytical
Adept at prioritization and multitasking
Bachelor's degree required
Compensation and Perks:
Conversion Systems is an equal opportunity employer. We provide above market compensation and the chance to work with talented people in a winning, successful, and pleasant environment. We provide medical insurance, performance bonuses, equity, vacation time, and much more. The salary range for this position is dependent on experience level.
||Los Angeles, CA |