Senior Online Marketing Lead Skytap
THIS JOB HAS EXPIRED Work with the next frontier of virtualized, bleeding edge technology and enterprise level clients
Solve big business problems with a team that truly values innovation
Be part of a growing company ? the energy and enthusiasm are contagious!
Skytap Cloud gives enterprise customers the best of what cloud computing can offer. Together with our advanced automation, intuitive self-service and full visibility and control we enable our customers to quickly and easily use cloud computing to accelerate their businesses.
We're looking to hire a multi-taleneted, generalist Sr. Online Marketing Lead to spearhead online customer acquisition initiatives via integrated marketing campaigns including SEO, SEM, display advertising, social media, A/B testing, landing page optimization and other tactics you dream up. This role will contribute to our B2B and B2D (developer) funnels and be involved in concepting, building, deploying, and tracking for each of the marketing strategies involved in driving these segments.
As a Sr. Online Marketing Lead you will:
Utilize Google and Bing search engines to execute paid customer acquisition strategies, driving down cost per acquisition while increasing overall lead quality
Provide strategies and project manage continuous improvements for SEO on the Skytap.com website through SEO diagnostic and webmaster tools
Build integrated marketing campaigns with Marketing and Demand Generation teams
Optimize all elements of the self-service sign-up experience from offsite click (ad placement, ad copy, etc.) to onsite experience (landing page, signup process, messaging, etc.)
Conduct detailed analyses and provide reporting and analysis for your campaigns and initiatives
Build the inbound marketing funnel, analyzing multiple online marketing programs to measure success and cutting those that don't work
Generate copy/messaging strategy and content to serve both SEO and SEM goals
Partner with Product, Sales and Business Development teams to develop highly targeted messaging promoting free trials, whitepapers, webinars, field events, etc.
Partner with marketing team on strategies for email, blogging, social media, webinars and other integrations between online marketing and social media
Continually explore and test new tactics for customer acquisition
Our ideal Sr. Online Marketing Lead will have:
Led highly successful integrated marketing campaigns, executing the gamut of online marketing tactics with positive results
Strong understanding of online marketing strategy and search engine marketing/optimization as well as a passion for tactics
Minimum 5 years experience marketing in technology
Minimum 5 years experience executing paid search campaigns in AdWords and Bing AdCenter including bid management tools, online display and 3rd party ad servers
Working knowledge of marketing automation tools like Exact Target, Marketo, Pardot or Eloqua
In-depth experience Google Analytics
Fundamental knowledge of landing page optimization, A/B testing, and analytics.
Familiarity with Salesforce.com and analyzing marketing strategies all the way down to revenue
You have a good understanding of Skytap?s value prop and use cases
Experience at a SEM/SEO agency is a plus
Bonus points for pointing out bugs or things that annoyed you/could be better about Skytap online marketing efforts
Interested in learning more? Apply now for a confidential discussion!
Skytap has been pioneering award-winning software as a service since 2006. Our cloud labs-as-a-service provides enterprise development organizations with the agile infrastructure and tools they need to support their rapid adoption of agile, continuous integration and dev/ops processes. Our ever-growing client base is proof of our dedication to innovation as well as our focus on providing the best user experience. With more than 1,200 accounts and 3 million servers provisioned, we are hitting the accelerator to continue advancing our product.
Enterprises can securely connect Skytap Cloud to their data centers and create hybrid clouds. Skytap is ideal for any dynamic workloads including development and testing, software demos and evaluations, and virtual training. Our customers can run enterprise applications unchanged in the cloud, collaborate securely with global teams, and gain unparalleled business productivity. Additionally, IT organizations maintain full visibility and control over cloud projects, align capacity with demand, and reduce costs.
||Seattle, WA |
THIS JOB HAS EXPIRED