Senior Partner and Affiliate Marketing Manager iContact
THIS JOB HAS EXPIRED Do you have a successful track record in managing affiliate and partner marketing programs? Do you thrive in entrepreneurial environments where you have an opportunity to make a real impact on the business? As Senior Partner and Affiliate Marketing Manager at Vocus, you will oversee lead and revenue generating programs for a network of hundreds of affiliate publishers for Vocus and its associated brands, including PRWeb, iContact, North Social and HARO. Reporting to the VP of Acquisition Marketing, you?ll manage third-party affiliate promotions, work on cultivating unique partner marketing relationships, and evaluate new performance-based opportunities and partners in conjunction with our external affiliate marketing agency. The ideal candidate for this position will have proven affiliate/partner marketing experience, be data-driven, and have evidence of success in driving down cost per acquisition and growing affiliate marketing revenues, preferably in a B2B environment.
Develop Vocus affiliate and partner marketing strategy
Manage affiliate marketing agency to maximize and grow quality leads and revenue from affiliate partnerships
Monitor and analyze affiliate performance to measure affiliate effectiveness and work with analytics team to develop forecasts and models
Identify and cultivate top performers and develop incentive programs to reward key partners
Create monthly promotions and communications to affiliate marketers
Collaborate with internal creative team to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate network
Develop affiliate recruitment and affiliate program marketing campaigns on Vocus properties
Implement strategies to increase quality and yield of affiliate programs
Manage affiliate and partnership marketing budget to track spend and ROI
Represent Vocus at industry events and keep current on industry trends
BS/BA or equivalent, MBA a plus
5+ years of experience in marketing with at least 3 years of affiliate and/or partner marketing experience
Hands-on experience in managing affiliates with Commission Junction and other significant affiliate networks
Strong negotiation, analytical and implementation skills.
High comfort with data analysis and using data to inform decisions
Knowledge of affiliate and direct marketing best practices
Strong analytics and Excel skills
Prior experience with LiveBall from ion interactive a plus
Google Analytics experience
Search engine marketing and SEO
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in today?s customer-led buying process. Vocus is used by more than 30,000 organizations worldwide in seven languages.
Our state-of-the-art New Urbanist headquarters in Beltsville, MD, makes Vocus a truly remarkable place to work. Find out more at http://www.whyworkatvocus.com/headquarters and find us on Facebook at Vocus Careers.
To learn more about opportunities please visit www.whyworkatvocus.com
||Beltsville, MD |
THIS JOB HAS EXPIRED