SENIOR PRODUCT MANAGER - LOYALTY & CROSS SELL NetSpend
The Senior Product Manager ? Loyalty & Cross Sell will lead the lifecycle management of NetSpend?s rewards, retention, and cross-sell feature set. This is a new role that requires a versatile product marketing veteran who can smoothly move from broad strategic vision to highly tactical execution at a moment?s notice. The ideal candidate will be someone who has demonstrated success at building customer-facing rewards, retention, and loyalty features for a financial services or consumer internet company. Direct experience working with CRM and lifecycle marketing systems is a requirement.
This role will be focused on the development of online and mobile customer-facing features ? it is a product management position rather than a marketing campaign/program development role. The job requires experience authoring product requirements (preferably in an Agile environment) and working closely with engineering teams to translate those requirements into successfully launched products. While you don?t need to be a former developer, technical aptitude and the ability to work effectively with engineering are essential.
The Senior Product Manager ? Loyalty and Cross Sell reports to the Vice President of Product Management.
Drive loyalty and cross sell product strategy including the 18 month product roadmap
Lead day-to-day product lifecycle management for NetSpend?s existing rewards and loyalty features
Partner with channel marketing and technology teams to procure a vendor, and then lead the integration, of an enterprise-wide CRM/lifecycle marketing platform
Drive revenue through the sourcing and effective merchandising of relevant cross-sell offers
Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set
Lead cross-functional design, development, marketing, and business development teams to drive growth in loyalty feature usage and adoption
Identify, track, report, and act on key loyalty feature success metrics
Collaborate with business development to identify key, strategic partnerships that will expand loyalty options for NetSpend customers
Collaborate with the applications development team to define clear product requirements in an Agile environment
Collaborate with and support business development teams across all channels to ensure that loyalty products meet the needs of key NetSpend distribution partners
Bachelor?s degree in marketing, advertising, or business; MBA preferred
5+ years product management and product marketing experience
8+ years loyalty/rewards-related experience.
Demonstrable success impacting customer retention and engagement metrics
Demonstrable success driving revenue through cross-sell merchandising in online, mobile, and/or physical retail environments
Demonstrated success leading product strategy from concept to launch to sunset
Experience working with acquisition and lifecycle marketing teams
Ability to statistically analyze large volumes of product performance data to deliver actionable, business-relevant insights
Experience authoring clear and actionable requirements in a high-urgency, deadline-driven environment
Experience with customer research methodologies
Experience presenting to and influencing all levels of the organization including C-level executives
Strong negotiation, leadership, and written and verbal communication skills, and experience working in a collaborative team environment.
Ability to travel at least 10%
As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws.
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