For 14 years, Cvent has been transforming the meetings and events industry by providing businesses with the technology they need to plan better events more efficiently. Now, along with our core business-to-business products, Cvent's surging consumer event products present an even greater opportunity to take the estimated $565 corporate meetings and events industry by storm. We're looking for a senior product marketing associate who is up to this exciting challenge.
The senior product marketing associate will be responsible for generating leads and driving demand for our consumer event solutions, which include ticketing technology and mobile event apps. In this role you will develop primarily online and email marketing strategies that pique the interest of prospects, compel them to get engaged with our sales events, and eventually funnel them down to our consumer sales division â€" qualified and ready to buy.
The ideal hire will be a high-impact, data-minded individual who fits right in with our bustling marketing operations team. He or she should be well-versed in inbound and outbound lead generation techniques, a careful study of online marketing analytics, and a strategic thinker â€" someone who can come to actionable conclusions using large sets of data.
If you're ready to learn new skills, navigate cutting-edge marketing automation software with mastery, and manage large-scale campaigns that get results, apply today!
Recommend, grow, and optimize targeted and dynamic marketing campaigns to solicit prospect interest
Work with design and copywriting teams to develop landing pages, emails, collateral and content/promotional pieces that convert visitors to leads
Consistently iterate and improve marketing and lead nurturing activities through measurement and optimization
Help to grow database and deepen engagement with current database members through a broad range of online communications
Deliver high-quality sales leads by optimizing existing campaigns and identifying new opportunities for scalable, top-of-funnel campaigns
Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required
Collect information and data to produce consolidated monthly campaign metrics (this will include reporting on new registrants, outbound sales efforts, and lead gen results)
Report on campaign effectiveness, benchmark and ROI of marketing programs
Creative thinker, team player, detail-oriented, organized, self-motivated and effective communicator
Experience with multiple, coordinated software systems including email marketing, registration, survey, CRM, marketing automation or analytics (Salesforce and Eloqua a plus)
Proficient in analysis of multiple and large data sets and ability to derive actionable conclusions
Knowledge of web, mobile, email design and layout a plus
Ability to speak or write in multiple languages is a plus
Education: BA/BS in marketing or closely related field