Senior Product Marketing Manager Etsy
Senior Product Marketing Managers help lead and shape the marketing and communications strategy for products that support and empower the Etsy community Etsy is seeking a Senior Product Marketing Manager to join our Product Marketing team. As a Senior Product Marketing Manager you would help drive member growth and engagement by informing the product development process, managing our most complex product launches from beginning to end, and creating marketing and communication plans to ensure ongoing success. We?ll look to you not only to be a leader on your product team, but to help shape the larger marketing strategy for a specific focus area. You will work closely with your peers in marketing, product, design, engineering, support, business, communications, and operations, based in 8 (and growing!) different countries around the world. This position is based in Brooklyn, NY and will report to the Director of Product Marketing.
About the Team
The Product Marketing team at Etsy believes that the work we do is part of a larger creative culture represented by the hundreds of thousands of inspired makers who make Etsy such a wonderful marketplace. We value genuine storytelling, empathy, problem solving, innovation, and having fun.
About the Job
Develop strategic marketing plans to help meet Etsy?s business goals with a focus on impact, scale, and prioritization
Understand and bring together our products, community, and brand through marketing
Often inform the product development and communication planning with industry and community insights
Set and report on key performance indicators
Participate and encourage others in cross-team collaboration
Think and act with our entire marketplace in mind, making connections between many products
Understand and explain complex technical features in a comprehensive and approachable way
Create cohesive product positioning and communication frameworks that align with the Etsy brand
Manage cross-functional teams around united messages
At least 5 years of experience in a related marketing role
Exceptional written and oral communication skills; capable of understanding the Etsy brand and voice
Comfortable talking to engineers about complex systems and telling the product story to a wide audience
Proactive, can-do attitude with strong interpersonal skills; comfortable working with all functions and levels of the organization
Both a strategic thinker and a doer
Forward thinking with the ability to anticipate potential feedback or issues and solve for them upfront
Strong analytical skills and ability to think creatively
Experience in project management with a strong attention to detail
Demonstrated experience building schedules, organizing resources, and managing budgets
Above all you have contagious enthusiasm for and belief in the Etsy marketplace and mission!
Bonus Points if you have:
Experience promoting products through multiple channels such as digital and offline advertising, social applications, email, video and blogs.
Experience with online communities, platforms and/or marketplaces.
Experience in marketing mobile products
As you?ve probably guessed, Etsy is a place that values individuality and variety. We don?t want you to be like everyone else, we don?t even want you to be like us?we want you to be like you! So if you're interested in joining the team at Etsy, write to us in your own human voice and tell us what inspires you about Etsy and why you think you are perfect for our team when you send your resume If you have a presence on the web that we can easily access (blog, twitter, facebook, rap sheet), contribute to an open source project, write a blog, or practice another craft, that means something to us, and we would love to hear about it when you write!
||325 Gold Street |
Brooklyn, NY 11201