Senior Product Marketing Manager Black Duck Software
THIS JOB HAS EXPIRED In the role of Senior Product Marketing Manager, you will be responsible for combining your knowledge of customer pain points, our products, industry trends and competitive offerings to craft and deliver compelling messaging and positioning that drive successful marketing programs and sales conversations. You will become the expert with our buyers, how they buy and their buying criteria. You will be recognized by sales, product management, industry leaders and customers as an expert in understanding the challenges and opportunities associated with the use of open source software for all types of application development.
Messaging ? develop product positioning and messaging that addresses key customer pain points while differentiating our products and services from competitors.
Sales enablement ? communicate the value proposition of our products and services to our sales teams and develop the sales tools that support the selling process of our products and services. Communicate regularly with sales to stay current with opportunities and challenges. Provide deal support, assisting sales with answers to key customer challenges.
Product launch ? plan the launch of product and service releases and manage the cross-functional implementation of the plan.
Market intelligence and competitive analysis ? be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition, why we?re better and how to beat them; be the expert on industry related trends and activities.
Marketing content ? Develop written and presentation content reflecting key messages and positioning in support of marketing programs and web content.
Social media ? actively engage with the open source community including both creators and users, through blogs, articles, meet-ups, tweets, and responses to other industry related discussions.
5+ years of enterprise software product marketing experience.
Bachelor's Degree in business, marketing, computer science or computer information systems. MBA desirable.
Outstanding written communication and presentation skills (examples will need to be provided).
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits, are critical.
Knowledge of application development processes and tools market, understanding of enterprise developers and the development management.
Specific experience marketing into large enterprise IT organizations required.
Knowledge of open source software and the community development process and culture.
Knowledge and experience in the security industry also a plus.
Willing to travel 25%.
Excellent people and management skills to interact with senior staff, colleagues, cross-functional teams, and third party partners.
- See more at: http://www.blackducksoftware.com/careers/openings/senior-product-marketing-manager#sthash.raoITArI.dpuf
||Burlington, MA |
THIS JOB HAS EXPIRED