Senior Product Marketing Manager, Incapsula Imperva Inc.
Incapsula Inc., a Cloud-Based website security and acceleration service is looking for an energetic and driven Senior Product Marketing Manager (PMM), to join the Marketing Team, located at our office in Redwood Shores, CA. This position will report to the VP of Marketing & Business Development.
Incapsula, an Imperva Inc. subsidiary, is changing the way online businesses deliver their websites and applications by protecting, accelerating and optimizing them directly from the cloud. Incapsula provides a unique startup environment with large company benefits and career opportunities along with world-class technology and rapidly growing customer base. We have thousands of customers that include leading enterprises, government organizations, SMBs and service providers who rely on Incapsula to securely deliver their websites and applications at lightning speed. If you want to think out of the box about how to take our business to the next level, we?d love to hear from you!
As a key member of the Marketing Team, the Senior PMM will be responsible for the go-to-market and sales enablement of Incapsula?s service. Working alongside the marketing, product management and business development teams, the Senior PMM will apply domain expertise and writing skills to the creation of sales enablement tools, messaging, positioning, packaging and pricing in support of product launches, sales efforts and corporate marketing campaigns.
Increase effectiveness of the sales organization and drive market adoption of the product line.
Create datasheets, brochures, whitepapers, case studies, presentations, demos and web-site content.
Create new value propositions through new offerings, marketing plans, and partnerships.
Perform competitive and market analysis of competing products' features, pricing, positioning, and packaging.
Formulate competitive responses to improve sales and marketing effectiveness.
Present Incapsula during sales calls, corporate events and other external audiences.
Work with Marketing to construct and monitor the execution of demand generation campaigns.
3-5+ years of experience in a product management or product marketing role for an IT and/or security product.
Understanding of the SMB/Mid-Market business segment and Cloud/SaaS business models is highly desired.
Understanding of Web Application Security or other Web related technologies.
Solid experience in preparing and delivering presentations-in person and via webcast.
Ability to translate complex concepts and technologies into business-oriented value propositions.
Excellent teamwork, interpersonal, and relationship management skills.
Excellent written and oral communication skills.
Ability to work with a globally dispersed, cross cultural team.
Ability to travel to support speaking, training and other marketing events, up to 25%.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
||Redwood City, CA |