Senior Product Marketing Manager Guardian Analytics
THIS JOB HAS EXPIRED We are seeking a seasoned, hands-on, Senior Product Marketing Manager to position existing products and launch a series of new innovative fraud prevention products and services in the financial services marketplace. You will be responsible for working inside and outside the organization to understand our market ecosystem, target market and market dynamics to drive pricing, packaging, messaging, and go-to-market strategies. You will work with sales, product management, marketing, and interact with executives, customers, and analysts. This is a high-visibility and strategic role at a very exciting time in the company's history, and requires a strong leader with proven market understanding skills and attention to detail. This position reports to the VP of Marketing.
Develop product positioning and messaging that clearly differentiates the company's products in the market
Sales enablement - communicate the value proposition, messaging, competitive differentiation to the sales team and develop the sales tools
(collateral, presentations) that support the selling process of our products
Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence - be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to position against them
Demand generation - work with marketing communications to create demand and leads
Product evangelism - promote the companies products and services with prospects, partners analysts, associations, and regulatory agencies through in person presentations, webinars, whitepapers, etc.
BA Degree/MBA preferred and 7+ years of software product marketing experience within recent experience in enterprise software
Proven success launching and positioning enterprise applications products sold into the financial services market (online banking preferred)
Experience with financial fraud, security or payments products a plus
Strong verbal, written and presentations skills (Word, PowerPoint)
Excellent cross-functional project management skills
||Mountain View, CA |
THIS JOB HAS EXPIRED