Senior Product Marketing Manager Cyber Ark
THIS JOB HAS EXPIRED The Senior Product Marketing Manager will have global responsibility for go-to-market planning, with a focus on field and channel enablement, pipeline development and launches.
You will work with product managers to define positioning, value proposition, benefits and competitive differentiators. You will work with corporate and field marketing to define marketing campaigns and support their execution. The candidate should have a demonstrated experience in solution messaging in both direct and channel marketing.
The person in this role must enjoy spending time in the market to understand customer problems, translating that knowledge to clear messaging to communicate how Cyber-Ark delivers compelling business value.
This role is an active participant in a matrix across the sales, marketing and product management organizations, and successful candidates will be able to gather input from multiple sources and drive execution through the matrix.
Drive go-to-market strategy and execution for Cyber-Ark products and solutions:
Develop product positioning and messaging that differentiates Cyber-Ark's products in the market.
Communicate the value proposition of the products to the sales team and develop the sales tools and collateral that support the selling process of your products.
Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Function as an evangelist for Cyber-Ark's privileged account products and solutions, supporting thought leadership, analyst relations and sales opportunities.
Market intelligence - be the expert on Cyber-Ark's buyers, how they buy and their buying criteria; be the expert on the competition and how to crush them.
Perform competitive and SWOT analysis to derive competitive positioning, competitive go-to-market strategy and development of battle-cards for Sales Tool Kit.
Support relationships with key channel and technology partners to ensure successful adoption and promotion of Cyber-Ark's solutions.
Support analysis of key business metrics, including financial performance, sales results, sales pipeline, lead generation, win/loss and overall market and sales feedback - and make recommendations on what "business levers" should be adjusted (product, price, messaging, targeting, etc.).
Some travel required (up to 25%) - for customer visits, tradeshows and industry events.
Eight or more years of global product marketing experience with enterprise software products.
Information security experience is a plus.
Experience developing product and solutions positioning and messaging.
Extensive experience with designing, creating and launching products and sales enablement programs
Demonstrated analytic and organizational skills, able to balance multiple simultaneous projects.
Proven ability to be self-directed and work with minimal supervision.
Experience of working cross functionally in a matrix environment, including executive interaction.
Excellent writing, communication and presentation skills.
||57 Wells Avenue |
Newton, MA 02459
THIS JOB HAS EXPIRED