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Senior Product Marketing Manager, Performance Advertising Quantcast
THIS JOB HAS EXPIRED
Quantcast is looking for an experienced marketer to manage all product marketing activities for Quantcast?s rapidly expanding performance advertising business. This role reports to the Director of Product Marketing and will be responsible for supporting the growth and adoption of Quantcast?s performance advertising solution, including product positioning and packaging, sales enablement and training and go-to-market strategy.Responsibilities:
Serve as the marketing owner for the launch of new performance features and the ongoing commercialization of the performance solution. Collaborate with:
Marketing leadership and key stakeholders and execs on go-to-market strategy
Other marketing functions to ensure a cohesive and impactful rollout that drives product adoption
Cross-functional departments to ensure roll out activities are coordinated and reflect our competitive advantage and benefits
Support Quantcast?s Global advertiser sales team by producing sales presentations, product collateral, case studies and trainings
Set and maintain goals and metrics for measuring marketing?s impact on the performance business and communicate results to key stakeholders
Manage customer communication activities for the performance advertising solution as it pertains to messaging and approach
Analyze Quantcast performance products against the market and relevant competitive set to ensure the company?s packaging is differentiated and sales teams are properly equipped
Conduct formal presentations and group discussions on products and trainings to sales, client services and operations teams when necessary
Partner with other marketing functions to help inform product related content and relevant POVs throughout industry marketing activities
Requirements:
Bachelor?s Degree required. MBA, or similar advanced degree is a plus
5-7 years experience working in a product marketing capacity and within the digital advertising space
Deep understanding of performance display advertising and search advertising industries and the current industry platforms and leading companies
Demonstrated success in driving and establishing consistent product messaging and packaging across cross-functional teams
Experience with launching new digital advertising products and demonstrating impact to sales and/or company goals
Strong informal leadership and project management skills and proven experience leading complex cross-functional projects
Excellent communication and writing skills and strong executional judgment
About Us
Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, we start with the industry?s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising and drive conversions through the full funnel. Our products let publishers match their audience to the exact consumers an advertiser wants to reach with impression level targeting. Ranked Fast Company?s #3 Most Innovative Company on the Web and the Overall Winner of AlwaysOn?s Global 250 Top Private Companies, Quantcast is used by the world?s leading advertisers, the top 10 media agencies and 100+ million web destinations. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.
| Location: | 400 Second Street Suite 350 San Francisco, CA 94107 United States |
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THIS JOB HAS EXPIRED
Quantcast
Investors: Founders Fund, Polaris Venture PartnersAll Jobs: at Quantcast
| Web Site: | www.quantcast.com |
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| Headquarters: | 400 Second Street Suite 350 San Francisco, CA 94107 United States |
| Industry: | IT Services |
