Senior Product Marketing Manager BlackArrow
THIS JOB HAS EXPIRED BlackArrow is looking for a dynamic, highly motivated professional with experience marketing software solutions to the advertising industry to lead the product marketing efforts for the company. BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. Reaching nearly 30 million homes, BlackArrow?s advanced advertising software platform enables customers to increase revenues by delivering more timely and efficient sales and marketing messages, extend TV business models and affiliate partnerships to new platforms, and gain real-time reporting and measurement insights across multiple screens. This candidate must have strong communication skills, a passion for understanding the market and describing and positioning the BlackArrow products in a way that excites potential customers.
Develop key product marketing messages and positioning that differentiates BlackArrow products in the market
Sales enablement ? communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of BlackArrow?s products
Product launch ? plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence ? be the expert on BlackArrow?s customers, how they buy and their buying criteria; be the expert on BlackArrow?s competition and how to beat them
Demand generation ? develop the strategy, manage the marketing programs, and develop the marketing materials that drive interest for BlackArrow products
Qualifications or Skills:
The position requires significant organizational skills; outstanding communications and presentation skills; knowledge of the TV and online advertising industry; and experience creating and marketing software to advertising and/or media & entertainment industries.
5+ years of software product marketing experience with demonstrated successful product launches
Demonstrated knowledge of the online and/or TV advertising industry
Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties.
Proven experience working with extremely tight deadlines in order to meet aggressive product schedules
Ability to concisely summarize complex issues in clear, compelling communications
Requires BA/BS, or equivalent experience, MBA preferred
||San Jose, CA |
THIS JOB HAS EXPIRED