SENIOR PRODUCT MARKETING MANAGER Varolii Corporation
Seattle-based Varolii is a market leader in Customer Interaction Management, helping large enterprises communicate with their customers, members and employees in the most effective and cost?efficient manner. Varolii pioneered the first truly personalized, proactive automated solutions for contact center optimization more than a decade ago. Since that time, we?ve been first to market with applications that have revolutionized how companies interact with consumers. We honed years of experience and technology innovation into targeted application suites tailored to six key vertical markets: healthcare, financial services, airlines, utilities, telecommunications and retail. These application suites combine cross channel communications (voice, text, email and smartphone) with advanced analytics, segmentation, reporting and campaign controls for a seamless solution that yields more profitable outcomes and a better overall service experience. Today, Varolii serves many of the top Fortune 500 and Fortune 1000 companies by delivering a higher return on every interaction. In fact, one out of every three Americans has interacted with Varolii through the more than 450 organizations that trust Varolii to engage their customers and employees in millions of digital interactions every day. Varolii has offices in Seattle, WA & Burlington, MA. For more information, visit www.varolii.com.
We are seeking a rock star Senior Product Marketing Manager (PMM) to join the Product team. The PMM leads the outbound marketing activities for all of our software as a service products. You will own overall positioning and messaging as well as create & support innovative marketing programs which drive demand for our sales channels. You will lead cross functional product launches and internal readiness via the development of marketing positioning, messaging, web content, and collateral. The role will also work closely with product management and vertical market managers to determine the go to market strategy and plan.
Develop product positioning and messaging that differentiates your products in the market
Sales enablement ? communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Product launch ? plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence ? be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Demand generation ? develop the strategy and manage or support the marketing programs that drive demand for your products
Requirements (Knowledge, Skills and Abilities):
Very strong written communication skills
Willing to travel 25%
Excellent people and management skills to interact with customers, colleagues and cross-functional teams, and third parties.
Vertical expertise a plus: You have a passion and are an expert in the financial services, telco, healthcare or utilities markets.
5+ years of software product marketing experience with at least 2 years experience in a field facing role
Bachelor?s Degree in business or marketing, MBA a plus
||Seattle, WA 98104 |