Senior Product Marketing Manager, Web Application Security Imperva Inc.
Senior Product Marketing Manager/PMM, Web Application Security - Imperva, Inc. - Redwood Shores, CA
This key member of the Product Marketing team will report directly to the Senior Director of Product Marketing and be responsible for go-to-market strategy and sales enablement of Imperva?s market leading SecureSphere Web Application Security solutions. You will help position and market Imperva solutions as the data center security platform of choice. Working alongside the corporate marketing, product management, sales and business development teams, the PMM will apply domain expertise and writing skills to the creation of sales enablement tools, messaging, positioning, packaging and pricing in support of product launches, sales efforts and corporate marketing campaigns.
Increase effectiveness of the Sales organization and drive market adoption of Imperva solutions through the following activities
Create and execute a comprehensive marketing strategy for current and new products and services
Create datasheets, brochures, whitepapers, case studies, presentations and web-site content
Work with product management, program management, corporate marketing, sales and business development on future releases, go-to-market plans and product launches.
Train the sales and pre-sales organizations on product capabilities and competitive differentiation
Perform competitive and market analyses of competing products? features, pricing, positioning, and packaging. Formulate competitive responses to improve sales and marketing effectiveness
Present Imperva?s products during sales calls, corporate events and other external audiences
Review and respond to request for proposals (RFPs).
5-10 years of experience in a product marketing role for a security or compliance product
Excellent written and oral communication skills
Solid experience in preparing and delivering presentations?in person and via webcast
Ability to translate complex concepts and technologies into business-oriented value propositions
Strong preference for expertise with Web, application, or network security
Knowledge of networking, virtualization and cloud technologies
Excellent teamwork, interpersonal, and relationship management skills
Ability to work with a globally dispersed, cross cultural team
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
||Redwood City, CA |