Senior Strategic Consultant Responsys
THIS JOB HAS EXPIRED Overview:
Responsys was built with the mission to change the way that the world does marketing in the digital age. We?re a cloud software company that?s helping companies take advantage of technologies like email, mobile, social, and web display to build lasting relationships with consumers.
It?s New School marketing that the best brands in the world are embracing head-on. Because in a time when too many companies are just turning up the volume on mass media and driving customers to tune out, the only path to success is with marketing that speaks to people as individuals ? with only the messages that they want to hear, delivered at exactly the right time, and across all of the channels and devices that consumers are using.
After a successful IPO in 2011, we?ve got our eye on becoming the first billion-dollar cloud marketing company. Our customers think we?re changing the game. The analysts agree. And our employees love the journey we?re on. We need rock stars who want to make the dream a reality.
If you are a driven Senior Strategic Consultant with Email and Digital Marketing Expertise, and based in on of the cities where Responsys has an office, please read on...and apply.
In this position, the Senior Strategic Consultant will guide Responsys clients in developing email marketing and lifecycle messaging strategies.
Developing online marketing strategies for blue chip clients leveraging the email channel
Traveling to client locations to execute Responsys marketing services offerings including strategic planning workshops, optimization audits and Deliverability audits
Working with clients to develop, launch, and optimize highly personalized email marketing and lifecycle messaging programs
Performing detailed analyses across programs, campaigns, and segments and making actionable recommendations for improvement
Providing clients with tactical recommendations on a variety of topics including creative, deliverability, data hygiene, privacy, segmentation, etc.
Developing and presenting email marketing ?best practices? curriculum to clients; Authoring articles and alerts and presenting at seminars and trade shows
Supporting Sales and Account Management in reaching aggressive sales targets (i.e. proposal writing, project scoping, presentation of custom solutions, etc.)
The Senior Strategic Consultant will report to the Director of Strategic Services.
The qualified candidate will have a minimum of 6 to 8 years experience in direct marketing, online marketing, and/or database marketing, with at least 3 years of experience with the email channel. Previous agency or consulting experience preferred. Also required:
Current knowledge around email marketing opportunities and challenges including deliverability, creative, segmentation and modeling, privacy and data security, etc.
Strong quantitative, analytical, and problem solving skills (including data mining, and modeling)
Passion for the online marketing space with a solid understanding of direct marketing principles and research techniques
Excellent verbal and written communication skills along with project management and interpersonal communication abilities (ability to produce professional reports and present to senior-level executives within client organizations.)
Outstanding attention to detail and high personal quality expectations
Superior computer skills (Highly proficient in Excel, PowerPoint, HTML)
Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines
4-year BA or BS degree (preferably in Marketing, Business Management, Economics, Statistics or other related coursework)
Advanced degree preferred (MBA or advanced coursework in statistics)
||San Francisco, CA |
THIS JOB HAS EXPIRED