Beltsville Categories:
SEO/SEM Manager iContact
Marketing Beltsville, MD, United States Search Engine Marketing/Search Engine Optimization Manager Are you a whiz at Google searches? Do you have strong quantitative skills and want to manage national and International lead generation campaigns? We?re looking to expand our search team responsible for increasing new customer acquisition through web, social and mobile search. The ideal candidate for this position will have prior search engine marketing and search engine optimization experience, be data-driven, and have proven success in driving down cost per acquisition and increasing website traffic, preferably in a B2B environment. As part of our Search Marketing Team, you will create new campaigns, conduct bid management and website optimization initiatives, prepare reports and develop landing pages and keyword copy in support of US and International lead generation requirements.Responsibilities
Develop keyword lists and ad copy for search campaigns
Create new paid search campaigns utilizing various internal Web-based systems
Create/modify landing pages used in search engine marketing campaigns
QA campaigns before launching
Optimize web sites for search engine rankings and visibility as needed
Make campaign and keyword optimization changes under direction of Search Marketing Manager
Create campaign reports
Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
Requirements
2-3 years search engine marketing and search engine optimization experience
Knowledge of HTML and CSS
Familiarity with Google Analytics or other third party analytics and optimization tools.
Strong analytics and Excel skills
Desirable Skills
Prior experience with Salesforce and/or Marin Software
Mobile search experience
| Location: | Beltsville, MD United States |
|---|
iContact
Investors: IDEA Fund Partners, Updata PartnersAll Jobs: at iContact
| Web Site: | www.icontact.com |
|---|---|
| Headquarters: | 2635 Meridian Parkway Suite 200 Durham, NC 27713 United States |
| Industry: | IT Services |
Support iContact with Social Media services
Find more SEO/SEM Manager jobs
