Social Brand Manager 2U, Inc.
What We?re Looking For:
Social Brand Manager for a ground-breaking graduate program at 2U, Inc. We?re looking for an incredible talent to design and execute on our inbound marketing and social media strategies to support our overall business goals of student acquisition, program awareness / education and thought leadership. To excel in this role, you must be a problem solver, a natural connector and someone with a passion for building digital awareness. This position is not like any you?ve experienced before.
What you will be tasked with:
Masterminding and delivering on our overarching digital strategy, across the blog, prioritized social channels and search engines to drive audience awareness, lead generation, viewership and engagement
Building a strong, brand-appropriate voice in social channels that serves to enhance our goals and ensures a consistent, intuitive and engaging presence
Acquiring a deep understanding of a vertical and how to best navigate influencers within it
Working with our content team to create and promote compelling campaigns to drive brand awareness and engage with the current audience
Taking point on creating and managing an editorial calendar that aligns with business objectives and catapults our blog as an industry leader
Project managing content development and creation of marketing assets in conjunction with Directors of Marketing; helping to streamline overall communication across department stakeholders
Managing and applying the principles of online relationship / outreach (link building) & public relations to drive inbound results and lead generation
Maintaining and reporting on the inbound marketing dashboard and KPI?s internally
Staying on top of industry trends and tools to support marketing campaigns and objectives; becoming an influencer in your vertical
Managing interns and 3rd party vendors as needed
You are someone who:
Is looking for a new challenge and defines his/her skills as best in class
Is comfortable engaging in online conversations with brand advocates, brand detractors and other industry stakeholders
Has 2-3 years of experience in digital brand / inbound marketing, social media / community management or public relations
Has a proven track record in executing strategy / management and campaign activation for a well-known brand (examples will be requested)
Is socially enabled: experience with Facebook Pages, Twitter, YouTube, SlideShare, Pinterest, Hacker News, etc.
Is digitally enabled: experience and/or familiarity with Wordpress, Google Analytics / Webmaster Tools, BuzzStream, and Salesforce or CRM
Is somewhat of a data nerd: you should love (or have an interest in) data, analytics and measurement
Has a strong understanding of inbound marketing fundamentals: SEO / outreach, content marketing, analytics, social media and community building
Has strong business development skills
Has outstanding written and verbal skills, with the ability to communicate equally effectively to prospects, advocates and executives
Embraces creativity and contain an inherent desire to challenge the status quo
Given our fast-paced culture, works autonomously while staying cool under pressure in order to help us prioritize and deliver on the most needle-moving activations
Loves juggling multiple projects, staying organized and getting things done
Is open to and capable of traveling from time to time (2U NYC and the partner university?s location)
How you?ll measure success:
Quality/quantity of mentions generated via outreach and social engagements
Opportunities/partnerships created and leads generated via inbound marketing activities
Blog traffic, post frequency and share volume/quality
Size of following acquired across social channels and ability to gain consensus
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
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