Social Media & Digital Marketing LRN-The Legal Knowledge Company
Since 1994, LRN has helped 15 million people in 700 companies worldwide simultaneously navigate complex legal and regulatory environments and foster ethical cultures. LRN's combination of practical tools, education and strategic advice helps companies translate their values into concrete corporate practices and leadership behaviors that create sustainable competitive advantage. In partnership with LRN, companies need not choose between living principles and maximizing profits, or between enhancing reputation and growing revenue: both are a product of principled performance.
LRN is the trusted partner to leading businesses worldwide, including Allstate, Dow, eBay, Johnson & Johnson, Kraft, Pfizer and Viacom. LRN operates in more than 120 countries, with offices in Los Angeles, New York, London and Mumbai.
LRN is seeking a Social Media & Digital Marketing colleague to help communicate our vision and engage our community. The right candidate will be knowledgeable in all aspects of digital marketing, and specifically focused on how individuals and corporations use social media. This role requires not only significant experience in digital marketing and social media but also exceptional project management skills. The individual must be able to think strategically, plan and execute on content and audience-based marketing programs.
?Driving engagement and supporting digital marketing campaigns by creating content for the company?s social media and blogging efforts.
?Engaging with (and actively growing) the LRN community across digital channels
by leading the brand?s presence on Facebook, Twitter, LinkedIn and other relevant social media platforms.
?Planning, implementing, and evaluating digital marketing and social media campaigns with the digital team.
?Contribute to thought leadership around engagement practices, measurement and process.
?Analytically tracking and improving the success of social media marketing programs.
?Adding to and updating content on various web properties.
?5-10 years managing social media initiatives. .
?Experience developing and delivering online/digital marketing strategy in a dynamic,
?Experience creating campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion.
?Experience using web and social engagement analytics tools to track, analyze and optimize performance.
? Generally tech savvy and curious about new marketplace trends and offerings.
?Excellent written and verbal communication skills.
?Ability to simultaneously manage multiple projects, on deadline, with minimal input and direction.
? Proactive, exceptionally organized and detail-oriented.
?Works well in a non-structured environment and across teams.
?Experience managing multiple interrelated accounts on LinkedIn, Twitter, and Facebook a plus.
At LRN, we believe enduring success is achieved through inspired, ethical leadership ? regardless of tenure, job function or position in an organizational chart. Over time, ethical leadership shapes a culture that governs itself according to shared corporate values. The LRN Leadership Framework defines, galvanizes and unifies our culture, inspiring and informing our conduct whether we're collaborating with colleagues or partnering with clients. Active engagement with the LRN Leadership Framework deepens our understanding of the significance of the LRN mission and furthers our ability to help companies engage their people in shared responsibility for shaping a culture that inspires principled performance.
Our mantra is: "Say what you mean, mean what you say, and always follow through." It is an article of faith with us that all of our relationships, both internal and external, should be governed by integrity and truthfulness. We expect people at every level of this company, at all times, to demonstrate these values in their speech and actions.
Statement of Policy and Program of Affirmative Action - Equal Employment Program
LRN is committed to diversity in its workforce. LRN is an equal opportunity employer and ensures the promotion of equal opportunity for all persons employed or seeking employment, without regard to race, sexual orientation, color, creed, national origin, sex, age, or disability status.
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