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Social Media Manager MaxPoint Interactive
THIS JOB HAS EXPIRED
Job DescriptionThe Social Media Manager will lead and execute our B2B social media efforts from strategy and planning, to implementation and analysis in our Raleigh/Durham, NC headquarters. Our ideal candidate will be a power user of social media communities and tools with a solid understanding of how to increase the company?s visibility, influence, and interaction with its target market through online social networks and measure social media performance. In addition to working closely with other Marketing team members, you will oversee our social media efforts, help plan and execute social media campaigns and will be responsible for delivering ongoing social media analytics, and driving strong campaign engagement performance. If you have a passion for social media in the digital space and are eager to share your creative ideas in a dynamic culture, then you?re an ideal candidate!
Responsibilities
Develop, manage and execute social media strategies and campaigns in alignment with marketing communication goals
Monitor and assess effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Work in collaboration with Social Media Specialist to develop compelling content that resonates with key audience groups, while working closely with the marketing team
Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
Identify and propose new social media opportunities to continuously evolve our social media efforts and keep it fresh
Set strategy for and work closely with Social Media accounts (i.e. Twitter, LinkedIn, Facebook, YouTube, etc.)
Help develop multi-channel programs and seamlessly coordinate execution with other disciplines including PR, SEM/SEO, Digital Advertising, etc
Skills and Requirements
Strong understanding and experience with analytics tools (Google Analytics)
Proven track-record of developing and delivering successful social media campaigns that resulted in tangible business results
Expertise and knowledge of the social media ecosystem
Experience with measurement and monitoring tools
Experience working closely with senior level executives
Strong leadership skills and the ability to collaborate effectively with colleagues and vendors at all levels to meet business goals
Willingness to roll up his/her sleeves to get the work done or go the extra mile. Strong personal work ethic
Exceptional communication skills, written and oral
Ability to perform well in a team environment and manage multiple deadline-driven projects
Must be flexible and solution-oriented with excellent time management and organizational skills and the ability to multitask
Flexible personality and quick learner who operates with a sense of urgency
Proficient in Office, Excel, Powerpoint
Public relations, Marketing and Community Management experience, a plus
BA or BS required with 3-5 years of relevant social media experience
What?s In It For You
MaxPoint offers a generous benefits package including company paid premiums for employee and family health, dental and vision coverage, company contributed Flexible Spending Account for eligible medical expenses, 401k, paid vacation and holidays. Additional benefits include optional employee paid life insurance and AD&D, voluntary long-term disability, and employee contributed Flexible Spending Account for eligible medical and dependent care expenses.
About MaxPoint Interactive
MaxPoint Interactive?s retail advertising platform drives in-store traffic for retailers and brands. The company?s Digital Zip? technology delivers the most effective and scalable neighborhood-level online campaigns. MaxPoint can pinpoint qualified customers interested in purchasing your product with more precision than using traditional zip codes, ultimately offering accurate neighborhood-level targeting with national scalability and reach. Founded in 2007, MaxPoint has offices in New York, Chicago, Austin and Raleigh-Durham.
| Location: | Raleigh, NC United States |
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THIS JOB HAS EXPIRED
MaxPoint Interactive
Investors: Madrona Venture GroupAll Jobs: at MaxPoint Interactive
| Web Site: | www.maxpointinteractive.com |
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| Headquarters: | 00000 United States |
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