Social Media Manager SunRun
Ready to lead a critically important marketing initiative for a company that?s reinventing how America buys electricity?
Sunrun is looking for an experienced social media manager to create, implement and measure the effectiveness of social media strategies that drive audience growth and engagement, brand leadership and lead generation. You will be responsible for driving Sunrun?s social media strategy and expanding the company?s social media presence. Acting as our resident ?social media expert and evangelist?, you will build and maintain best practices throughout the company and experiment with new techniques and technologies to increase the effectiveness of social media campaigns. This role requires integration of analytics and close coordination with the internal Marketing team, creative agencies, PR, Corporate Communications and web support teams.
Who You Are:
Successful track record of 8-10 years of marketing experience, including at least 4 years of social media responsibilities.
Proven track record of running social media programs that have delivered measurable results.
Proven hands-on experience growing and engaging an audience via Twitter, LinkedIn, Facebook, YouTube and blogs.
Proven experience blogging and/or working directly with bloggers, including writing/editing content which adheres to SEO best practices.
Solid understanding of B2C demand generation including lead generation and lead nurturing.
Top-notch communication skills, especially writing and editing.
Identify and create relevant content to share across Sunrun?s social media properties (for both external and internal communications).
Maintain high ? and timely ? response rate, for both positive and negative mentions on social media.
Establish effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns.
Monitor and share trends in social media.
You at work:
A ?can-do? attitude with a relentless obsession for customer satisfaction and audience engagement.
You are a natural networker and enjoy connecting people, content and ideas using the latest technology.
You are cool under pressure, good at project management, and thrive in a fast-paced environment.
You take pride in being both analytical and creative/artistic.
||San Francisco, CA |