Solutions Marketing Director BTI Photonic Systems Inc.
THIS JOB HAS EXPIRED BTI Systems is growing and continues to expand its team to meet the unparalleled global demand from content and service providers for its solutions and services.
We have an immediate need for an experienced, highly motivated and results-driven Solutions Marketing Director to join our team, responsible for increasing customer preference and industry awareness for the company's key solutions initiatives in metro packet optical, mobile backhaul, Ethernet business, data center interconnect and cloud services.
Working closely with sales, marketing communications, PR/AR, product management, systems engineering plus external contractors as necessary, this individual contributor will own, drive, develop, and present all marketing and sales materials/content/messaging/positioning/strategy related to the Company's key solutions. The individual will champion and evangelize BTI solutions to sales, business and technical audiences including customers, prospects, employees, partners, media and industry influencers.
The ideal candidate will have an MBA or equivalent degree coupled with 15+ years experience marketing to leading service and content providers in metro/cloud networking industry, with the ability to leverage that knowledge to develop compelling messaging and positioning to increase the Company's market visibility, share and growth. Strong technical skills in networking, software, SDN concepts coupled with the ability to translate into business value will be key. He/she has high energy and championing skills and can communicate with impact, both as a writer and presenter, including as key public speaker at major industry events/conferences/webinars around the globe.
The Solutions Marketing Director will:
Understand key industry trends driving demand in each of target customer segments
Develop set of compelling BTI solutions (cross product) that will drive the company's marketing strategy/share within target customer and partner segments
Build compelling messaging and positioning that differentiates and elevates BTI solutions in the market within those target customer/partner segments
Analyze and compare with key competitors
Work with and influence product management, business development, and sales/systems engineering to define and articulate key solution value propositions
Direct high-impact campaigns and launches related to solutions initiatives; including working with inside sales and marketing communications to build integrated demand generation and brand awareness campaigns targeting customer segments, and working with PR team as spokesperson for media launches
Champion solutions to key industry influencers and customers by representing BTI and participating/speaking/presenting at industry events, webinars, analyst round-tables, forums, media outreach etc.
Develop and deliver high impact marketing and sales materials/content - including sales tools, data sheets, solutions briefs, PPT, web content, webinars, field programs, videos, bylines, abstracts
Identify, develop and budget key co-marketing initiatives with lead sales partners
Provide sales and SE training in terms of solution benefits and positioning as subject matter expert
Work with global teams to localize solutions for all geographies
Other duties as assigned
||Boston, MA |
THIS JOB HAS EXPIRED