Solutions Marketing Manager CradlePoint
THIS JOB HAS EXPIRED CradlePoint, a worldwide leader in broadband wireless networking for distributed enterprise, seeks a Solutions Marketing Manager. Solutions marketing will take a customer and market perspective to coordinate CradlePoint products and services into holistic solution sets for target markets. Through market research, competitive analysis, customer requirements and business planning, the Solutions Manager will drive cross-functional teams to execute solution introduction and follow through with a clear, measurable go to market strategy.
The successful candidate will work with a great team on market-leading wireless networking solutions for enterprise customers, enjoy a competitive salary, generous group health benefits and a flexible, casual working environment!
Market research and competitive analysis - perform research and gather customer needs for solution offerings in existing and new target markets.
Develop solution architectures, positioning, and messaging that differentiates CradlePoint products in target markets.
Work with product managers, marketing and sales to drive holistic solutions that meet target market needs.
Sales enablement ? communicate the value proposition of the products to the sales team, channel partners, and value-added distributors and work with the marketing team to develop the sales tools that support the selling process.
Solution launch ? plan the introduction of new solutions and manage the cross-functional implementation of the plan.
Market Intelligence ? understand buyer behaviors and competitive landscape for target solution sets, then drive solution and positioning to win.
Demand generation ? work with the marketing team to develop the strategy and manage the marketing programs that drive demand for CradlePoint solutions.
Must have strong (7+ years) of prior experience in product marketing of networking, network security, and/or wireless technologies.
Ability to interact with company and customer senior management and executive teams.
Must demonstrate excellent understanding of IT market trends such as cloud computing, virtualization, mobility, etc.
Must have strong communication skills, written and verbal; must have crafted product and solution positioning, messaging, collateral including data-sheets, technical and business presentations (Samples will be required).
Must have strong market analytical skills to conduct both quantitative and qualitative market research.
Depth of understanding of solutions requirements for retail, service and financial branch office markets strongly preferred.
Must be willing to travel when needed (25% typical) to conduct customer interviews or participate at trade shows, meet with solution partners, evangelize at customer or partner events, etc.
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Technical degree or other analytical field required; MBA a plus
- See more at: http://www.cradlepoint.com/about/employment-career-jobs/solutions-marketing-manager#sthash.03l7xXNy.dpuf
||Boise, ID |
THIS JOB HAS EXPIRED