Sr. Analyst, Strategy iCrossing

Overview:

Think big. Execute fearlessly.



iCrossing is a leading global digital marketing agency, dedicated to relentlessly innovating and building world-class connected brands. If you?re an idea-driven, results-orientated, big-picture thinker, and you?re passionate about all things digital, we should talk.



We?re on the lookout for a rock star Digital Strategy Analyst to join our group of digital gurus, rebels and rabble-rousers in our New York office. In this starring role, you?ll be a trusted advisor to our account team, leading and shaping strategic solutions for our Fortune 500 clients. Your unique insights will drive business and customer objectives, helping our clients build brand value, customer engagement, conversion, and long-term loyalty.



As our valued Strategist, you?ll also leverage your extensive expertise working on every part of the purchase funnel. You?ll impress clients with your thought leadership in the areas of consumer psychology, market intelligence, performance data, market research, and competitive trends. In addition, your innovative outlook will help you in generating insights that inform actionable strategic recommendations.
Responsibilities:

Conduct research on Internet by leveraging third-party research tools (e.g., Forrester), as well as creatively searching online
Develop social media audits for clients
Organize data and audit research into presentation reports as directed
Play an active role in developing innovative interactive marketing strategies
Produce PowerPoint slides effectively on his/her own or from "skeleton" slides from project lead
Execute social media engagements, including managing social spaces for clients
Maintain awareness of new social media marketing techniques being used by others, as well as looking for opportunities to innovate completely new techniques
Track success of online marketing programs and develop reports for client

Qualifications:
Bachelor's degree
2-4 years of experience in related field (e.g., management consulting, interactive agency, marketing, advertising, market research, public relations)
Digital marketing or social media marketing experience a plus
Be proficient in MS PowerPoint, Word, and Excel.
Broad understanding of SEO and SEM a plus
High proficiency in leveraging Internet for research and analysis
Analytically strong with proven ability to demonstrate data interpretation capabilities
Intellectual curiousity (always asking "why?")
Excellent oral, written, and presentation skills
Work well with cross-functional teams
Self-motivated, requiring minimal supervision in a fast-moving, relatively unstructured environment

Location:	New York, NY United States