Sr. Brand Marketing Manager 2U, Inc.
THIS JOB HAS EXPIRED About 2U
2U is changing the way great students and great universities think about online higher education. Founded by a unique team of education veterans, 2U Inc. is a private company that partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online.We supply universities with the tools, expertise, and global recruiting needed to compete in a space currently dominated by unexceptional programs. 2U develops state-of-the-art technology platforms that enhance traditional offline curricula, while also providing key logistical components, including comprehensive student support services from enrollment through graduation.
What We're Looking For:
The Sr. Marketing Manager will:
Work closely with the VP Brand Marketing to execute tactical marketing programs and plans for the brands of 2U?s partners.
Develop, with the VP Brand Marketing?s input and oversight, creative briefs required for brand marketing programs and plans.
Coordinate the workflow and oversee execution of marketing driven webinars to include invitations, RSVPs, presentation material, schedule and pre-post surveys, while collaborating with the appropriate teams such as admissions and operations.
Work closely with the lead generation team to traffic all creative assets requested by them such as subject lines, email copy, banners, etc.
Team with VP Brand Marketing to research and develop regular and timely infographic concepts and work with social media teams to agree to concepts at least 3 months out.
Develop and keep updated a marketing calendar of all marketing tactics and programs across key marketing tactics such as social media, email, advertising, etc.
Assist VP Brand Marketing to ensure email marketing and drip campaign strategies and tactics are executed and regularly updated, and coordinate with the admissions, email and analytics teams to get sign-off, and to ensure effective AB testing for subject lines, creative and content.
Oversee the ordering of all giveaways and premium items for each brand.
Provide event support for marketing driven events including events scheduled by the Director of Campus Recruiting.
Develop project plans and/or processes to drive efficiency and ensure projects are completed on time and on budget.
Work on other projects to support the Brand Marketing Team.
The selected candidate will have a bachelor's degree, preferably in marketing. The candidate will also have an excellent background in project management to play a leading role to ensure that brand marketing projects are delivered on time and on budget. Ideally s/he will be familiar with email marketing best practices. S/he must be able to thrive on constant change, be self-motivated, personable, and goal-oriented.
Things That Should Be in Your Background:
Bachelor's degree required.
Minimum 5-7 years consumer marketing experience
Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc.
Must be highly organized and have great attention to detail.
Agency account management is a plus.
Expert knowledge of Microsoft Office, and experience with Microsoft Project tis a plus.
Solid verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams.
Ability to think out of the box and find creative, unorthodox solutions when needed
Must be able to prioritize and handle multiple assignments simultaneously.
Must be able to take direction and while also driving his/her projects without a lot of oversight.
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
||Landover, MD |
THIS JOB HAS EXPIRED