Sr. Director/Director of Integrated Marketing Workday, Inc.

Workday is seeking a Sr. Director, Integrated Marketing to oversee the team charged with developing and delivering the strategy, planning, and successful execution of Workday’s corporate marketing campaigns across our portfolio of products.
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Responsibilities include:

• Manage the Integrated Marketing team of five.


• Work with appropriate groups (product management/marketing and strategy) to develop messaging platforms, content, and stories from which to build campaigns;


• Coordinate with internal teams (Demand Generation, Field Marketing, Event Marketing, Creative Services) to identify audience segmentation strategy, vehicle and media mix recommendation, timing, and forecast of results;


• Analyze campaign performance and make recommendations for optimization and future enhancements.


• Work in conjunction with Corporate Communications team to ensure corporate marketing campaigns help drive brand awareness.


• Work with Sales team to ensure corporate marketing campaigns are contributing required pipeline.


• Manage project related budgets and take responsibility for tracking and monitoring campaign spend.

Requirements:

• 8 - 12 years of related corporate marketing and/or agency account management experience; 4 – 6 years management experience.


• Proven ability to effectively execute integrated, streamlined marketing programs. Understanding and application of the Sirius Decisions waterfall methodology.


• Ability to collaborate and build relationships at all levels of an organization including the strategy team, executive, and fundamental corporate marketing function management.


• Creative thinker that has the ability to bring new ideas to the table.


• Multi-tasker that can handle a multitude of different responsibilities at one time.


• Ability to work cross group and drive results across external and internal constituents.


• Enterprise software/B2B marketing experience desired.


• Bachelor’s degree required, MBA preferred.

*LI-AF
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