Sr. Director of Marketing 2U, Inc.
THIS JOB HAS EXPIRED What We're Looking For
2U has an exciting opportunity for a Sr. Director of Marketing to lead brand marketing for two Masters level programs with our University partners. The person will report to the Vice President of Brand Marketing.
Develop brand strategies to include brand platforms, positioning and messaging platforms. Be comfortable launching new brands.
Act as key marketing contact for the brands, and build strong and collaborative partner/client relationships with the marketing contacts of our partners.
Oversee and manage the design and development of strategies and tactics through the complete lifecycle including scoping, planning, design, development, implementation, and close.
Increase visibility of the University among prospective students, alumni, and community members by leveraging multiple digital channels, including email, website, webinars, video, and social media platforms as well as offline such as direct mail, collateral, etc.
Work collaboratively with the lead generation/media buying team to determine the best interactive tools for various audiences, and implement and continuously optimize solutions to ensure marketing messages are effectively conveyed.
Collaborate with the admissions team to develop marketing programs that focus on driving conversion, as well as a number of other teams in the company to provide marketing support as it relates to the brand.
Work with Public Relations to gain traction in earned media.
Develop measurable objectives for strategies and tactics, and rollout test plans to optimize tactics.
Be able to thrive on constant change, be self-motivated and an independent thinker who can meet deadlines, deal with conflicting priorities and have very strong interpersonal skills.
Work with vendors such as agencies, freelancers and printers to execute marketing strategies and tactics, but also be able to roll-up your sleeves when needed on projects such as writing copy.
Potentially manage a direct report in support of achieving the above.
Things That Should Be in Your Background
Bachelor's degree required.
10-15 years of marketing experience
Must have brand marketing experience.
Agency experience strongly preferred.
Classical marketing experience is also desired.
Solid interpersonal communication skills and the ability to work on cross functional teams in both leadership and member roles
Ability to make data driven decisions and be comfortable with metrics and ROI driven models.
Strong presentation, writing and research skills.
Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc.
Strong written and verbal communications skills.
Experience working within an agency is a plus.
Expert knowledge of Microsoft Office, and experience with Microsoft Project is a plus.
Ability to think out of the box and find creative, unorthodox solutions when needed
Must be able to prioritize and handle multiple assignments simultaneously.
Experience managing client relationships helpful.
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U Inc. partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Full-time employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependents.
Our Culture ? We are a highly energetic, innovative growth company. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U, Inc. is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U, Inc.'s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
||Landover, MD |
THIS JOB HAS EXPIRED