Sr Manager, Consumer Research HuffingtonPost.com
About the Huffington Post:
The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, and entertainment, as well as a highly engaged community for opinion and conversation. The Huffington Post has 50 million monthly unique visitors (comScore November, 2012) posting more than 8 million comments each month. The site has more than 40,000 bloggers -- from politicians, students and celebrities to academics, parents and policy experts -- who contribute in real-time on the subjects they are most passionate about. The Huffington Post has editions in the UK, Canada, Quebec, France, Spain, and Italy with Japan and more scheduled to launch in the coming months.
The Huffington Post Operations team manages the day-to-day and long-term initiatives related to advertising inventory monetization and campaign operations, content publishing and native advertising products, consumer and audience research and analytics, and executive business metrics and reporting. This team reports to the CEO of The Huffington Post, Jimmy Maymann, and is tasked with driving critical business initiatives for revenue growth.
In this high-impact role, you?ll report to the Vice President, Operations of The Huffington Post Media Group. You will use ground-breaking research and analytics techniques to understand the most engaged and influential audience on the web.
Responsibilities include, but are not limited to:
Conduct Ad Sales research by gathering, structuring, and providing data-driven insights to support sales process (audience demos, competitive research, etc.)
Manage all aspects of Sales and Marketing research projects from kick-off to delivery of final presentation to the client (set objectives, create study materials, manage the internal teams responsible for fielding and delivery, etc.)
Design, Structure, analyze and disseminate results of primary research, brand studies, brand trackers, competitive benchmarking, etc.
Support HuffPost executives in gathering insights to drive strategy and support client/partner meetings, external conferences and events, etc.
Create and manage all performance-related Business executive dashboards to reflect HuffPost?s traffic and revenue
Coordinate and lead brand and demographic insights with International editions to develop the Global HuffPost brand
Qualifications and Requirements:
Experience managing qualitative and quantitative analyses
Experience with - and strength in - writing surveys
Experience with multivariate statistical methods and advanced statistical modeling
Excellent writing skills
Proficiency with Microsoft Excel, Outlook, PowerPoint, and Word
Proficiency with primary research techniques including audience segmentation, brand development and tracking, usability studies, and multivariate testing
Proficiency with database tools (e.g., SQL, MS Access, Excel PivotTables), enterprise business intelligence tools (e.g., Tableau), syndicated research studies (comScore, Nieslen, Erdos & Morgan, MRI, etc.), internal traffic measurement tools (Omniture experience preferred)
Knowledge of SPSS is a plus
Knowledge/experience in the specification of KPI's/metrics to define success and the creation of regular and ad hoc analysis to support this
Experience in reporting for desktop, mobile browser and mobile apps
Curious and analytical, with strong math and logic skills; a self-started problem-solver
Organized and detail-oriented, a good planner who can prioritize and find the critical path
Driven by results and getting things done
Must be an excellent communicator and have the ability to translate technical concepts to less technical stakeholders clearly and persuasively
Independent and self-sufficient, but know when to ask for help and keep supervisor informed
Service-oriented, able to build relationships, work with people from diverse backgrounds, and make compromises
Needless to say, a hard worker
Required experience and knowledge:
Bachelor?s Degree preferably in a quantitative discipline. Master or MBA a plus, but not required
Minimum of 4-5 years? experience in digital advertising / online media in a research capacity
Deep knowledge of online advertising formats and platforms, industry standards, and the competitive ecosystem including ad networks, exchanges, SSPs, DSPs etc.
Participation in relevant advertising community forums (e.g., IAB, AdMonsters, etc) a plus
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