Sr. Manager Database Marketing (Automation) Vertafore, Inc.
THIS JOB HAS EXPIRED The Sr. Manager, Database Marketing & Automation is the foremost enterprise marketing data expert responsible for leading marketing analysis, tracking, reporting, marketing automation, lead generation and nurturing strategy, technology selection, implementation, budget and day-to-day management.
He/she manages a team that includes customer inquiry and marketing automation specialists to run the companies lead routing, lead warming, list and database management and integrity and targeted marketing campaigns, reporting and increasing marketing effectiveness capacity through process improvement. This position is responsible for the full marketing data management and segmentation of the client databases.
Evangelize marketing data and tracking best practices across the company and lead data change management, documentation and hygiene initiatives including validation, cleansing and augmentation/appending
Develop, maintain and distribute automated marketing reporting dashboards and campaign reports as well as general marketing intelligence, ad-hoc queries and reports through Eloqua, Salesforce and reporting tools to provide recommendations and ensure that marketing team and leadership is up to date on channel, campaign and ROI performance
Help marketing team segment, target and leverage the marketing database for greater campaign efficiency and effectiveness
Optimize the design, content, targeting & messaging of email communications
Build and document processes and database and reporting infrastructure to support metrics, lead flow, compliance to standards and continuous improvement
Analyze and report on core email metrics, including: list size, delivery, click-through rates, open rates, etc.
Produce and execute email marketing campaigns, surveys and newsletters as needed
Manage database automation budget, Key Performance Metrics and vendor selection and management for email, marketing automation, list and data mart/database management and reporting
Recruit, train and manage Customer Inquiry Specialists, on inbound prospect handling/lead routing and email, marketing automation staff.
Professional and Technical Competencies
Experienced user of database and marketing automation core technologies
Deep experience with email and sales automation software (preferably Eloqua and Salesforce.com
Hands-on expertise with reporting, analytics, data hierarchies and architecture, and data manipulation and presentation with Microsoft (Excel, PPT, Sharepoint, Visio, Excel Pivot Tables, Access) and knowledgeable in database technology.
Exceptional attention to detail and follow-through
Handles multiple tasks quickly, efficiently and with minimal rework
Strong strategic, analytical, creative problem solving, project management and communication (oral and written) skills
Excellent interpersonal collaboration and teambuilding skills, high energy and enthusiasm for a dynamic fast-paced environment
Quick yet structured, logical thinker even when working in a fast-paced environment under tight timeframes
Self-starter who drives projects from concept to completion
Experienced developing and executing integrated multi-channel closed-loop campaign reporting and analysis including ROI/ROMI
Education and Experience Requirements
Bachelor's degree in marketing, business or related field, MBA or MIS a plus
10+ years marketing experience with at least 5 years management and 3 years of marketing automation, analysis and database management using best in breed systems like Eloqua, Salesforce.com, Marketo,Unica, Equifax, Aprimo, Acxiom, (Eloqua and Salesforce.com expertise preferred).
Vertafore Company Overview
Vertafore, Inc. is a leading provider of software and information to the insurance industry including independent agents, brokers, MGAs, carriers and reinsurers. For more than 30 years, Vertafore has leveraged a unique industry presence to deliver meaningful solutions?powerful technology, critical information and robust insights to help organizations effectively respond to business challenges and capture new opportunities. Vertafore solutions have helped more than 17,000 customers and 500,000 end users gain a competitive advantage to accelerate their business performance.
Currently, over 1,200 employees nationwide, with continued growth plans well into the future. Our corporate headquarters are in Bothell, WA with offices nationwide. We offer competitive compensation and benefit packages along with 18 days PTO/10 paid holidays, free parking and company sport teams and much more. A big advocate of training, development and promoting from within, we have a vested interest in our employees.
Vertafore is privately held by TPG Capital, the global buyout group of TPG, a leading private investment firm with a long-standing global presence. Founded in 1992, TPG Capital has $48 billion of assets under management and has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings.
||Bothell, WA |
THIS JOB HAS EXPIRED