Sr. Manager, Web Optimization Art.com Inc.
THIS JOB HAS EXPIRED We are seeking a Sr. Manager, Web Optimization who is passionate about improving web key performance indicators through data and insights. Reporting to the Director of Ecommerce and leading a team of three, you will identify gaps in processes, tools and performance, and develop an action plan to improve site metrics with a focus on conversion.
Influence decision-making across Art.com's multiple domains, based on data gathered through VOC and A/B & multivariate testing and Web-Analytics (Google Analytics)
Own and provide thought leadership on Art.com's VOC, A/B & multivariate testing, & web analytics strategy and roadmap
Provide leadership/mentorship to your team consisting of a Product Manager, Ecommerce Analyst and an A/B Test Lead
Surface and act on short-term conversion opportunities for landing pages, home page and site-wide promotions
Provide concise recaps and key insights and recommendations about optimization opportunities, test results and VOC insights for our domestic and international domains to upper management
Represent Marketing in the migration to a Tag Management System
Drive the creation and execution of the conversion impacting product roadmap
Coordinate and communicate activities with others as appropriate, to ensure a coordinated work effort and team approach
At least 3 years of experience managing any of these web-analytics tools: IBM Coremetrics, Adobe SiteCatalyst, Google Analytics, Webtrends Analytics.
2-3 years A/B & multivariate testing experience incl. managing your own A/B test queue and prioritize requested A/B tests based on potential return and overall impact to the business.
E-commerce retail experience with revenues greater than $10MM.
Collaborative working style and ability to cultivate data driven decision making.
Experience with statistical modeling and analysis of large sets of data.
Experience in managing a team & 3rd party resources
Voice of customer experience is a plus (Qualaroo, OpinionLab, Foresee, etc.)
||Lockbourne, OH |
THIS JOB HAS EXPIRED