Sr Market Manager Varolii Corporation

Description

Varolii Corporation is a cloud-based software company used by dozens of Fortune 1000 companies to engage with customers and employees. We?re one of the top 20 software companies in Seattle and we have a great opportunity for a talented marketer to join our team!

We?re looking for an experienced, proven marketer and a subject matter expert in financial services who can help lead our marketing strategy and execution in financial services, which is a key strategic target segment for the company. This is a high-visibility position that interacts with Varolii?s executives, field sales, marketing and product teams as well as a subject matter expert for industry analysts and press. We?re looking for a candidate who is high-energy and engaging, and uses a combination of smarts, hard work and marketing savvy to shape our financial services strategy and drive results.

Responsibilities

Drive strategy and execution for financial services lead generation initiatives including events, webinars, email and nurture marketing campaigns, and other tactics to increase penetration into key target accounts.
Drive messaging and positioning by understanding target buyers, their purchase drivers and pain points.
Work closely with marketing communications and product marketing to create positioning, key messaging, value statements and identifying key drivers for new products, features and functionality for buyers in financial services.
Provide cross-functional marketing leadership to other groups within Varolii.
Execute annual and quarterly lead generation marketing plans for financial services target segments. Develop compelling offers for the target markets to drive lead generation.
Lead efforts to analyze, segment, prioritize and target key markets by providing expertise through market analysis, messaging and positioning, and identify key differentiators and purchase drivers.
Conduct market and competitive research.
Initiate, assist in developing and support new sales tools and presentations for the sales team.
Provide tactical sales support, as needed.


Knowledge, Skills, and Abilities

Experience in B2B demand generation targeting financial services organizations.
Ability to bring innovative ideas and execution into the lead generation process.
Experience with a wide range of lead generation vehicles, including e-marketing, direct mail, webinars and the web.
Excellent communications and presentation skills, including strong writing ability.
Ability to apply the principles of market segmentation, brand management, marketing communications and database marketing.
Ability to work with senior management and cross-functional teams to develop, manage and communicate marketing programs.
Practical experience and understanding of sales and marketing automation tools and campaign metrics.
Sharp attention to detail.
?Get things done? mentality; ability to take initiative and enjoy working in a fluid, fast-paced environment.
Effectively able engage in numerous initiatives simultaneously; must work well under pressure and meet tight deadlines.
Able to effectively operate in a team-oriented, collaborative environment. Flexible with change in a dynamic, fast-paced environment. Ability to work autonomously, create structured plans and execute against them.


Education/Experience

BA/BS degree with a 7+ years marketing experience; MBA a plus.
Background or work experience in the Financial Services industry, particularly in money center banks and mortgage.
Experience in B2B marketing in a complex, solution selling environment.
Background in technology. Software or contact center industry a plus.
Experience working closely with sales team or background in sales a plus.

Location:	Seattle, WA 98104 United States