Sr. Marketing Analytics Manager - San Francisco MuleSoft

Sr. Marketing Analytics Manager - High-IQ Marketing
MuleSoft seeks a whip-smart, quantitative Marketing Analytics Manager to architect and execute lead generation campaigns across multiple channels, including pay-per-click search engine marketing (SEM), organic search (SEO), online banner and social media. The Marketing Analytics Manager will also own the development, measurement, and reporting around the “top-of-the-funnel†lead generation objectives across the marketing function.
This a significant opportunity for an analytical thinker to own a significant piece of the Marketing function at a hyper-growth technology company and to help institutionalize Marketing discipline as the company scales.
Performance objectives:

• Take ownership and drive paid search (e.g., Google SEM / PPC) and other advertising and marketing programs, optimizing spending and ROI across regions and campaigns, and continually tuning for lead quality
• Drive and continually improve world-class organic search (SEO) strategy
• Implement and continuously improve lead scoring to deliver the best quality leads to the Sales team
• Work with Sales and Product Marketing to define joint Sales/Marketing objectives; create and own Marketing targets for qualified leads, opportunities, and sales pipeline
• Build Marketing ROI model for evaluating campaigns on a cost-per-qualified-lead basis
• Create and maintain weekly, monthly and quarterly Marketing KPI metrics and dashboards

We are looking for impact players who have a proven track-record of driving business via online channels (SEO/SEM). This position requires a facility with quantitative analysis, a strong eye for detail, and a strategic mindset combined with sound business judgment.
This is a fast-paced, high-growth startup environment -- we are looking for smart, high energy candidates who are looking to make a big impact, and who want to work alongside a great team to do so. We work closely together and put in startup hours, so you must be team player! The perfect candidate will thrive on managing marketing programs “by the numbers,†and continually driving marketing excellence.
MuleSoft is a rapid-growth, venture capital-backed company with millions of software downloads and thousands of blue chip customers. We are addressing a $500B+ IT market opportunity with a disruptive cloud integration technology.
At MuleSoft, our singular mission is to build a great company with a team of smart colleagues we admire. If you can have big impact on our success and have the track record to prove it, we want to meet you!

Location:	United States