Sr Marketing Director Xora
Position Type: Full-time
Location: Mountain View, CA
Experience: 15+ years
Reporting to the CEO of Xora and taking Marketing direction from the VP Marketing for ClickSoftware, this person will be focusing on marketing to, and through, leading carriers.
The Senior Director of Marketing & Channels is a high visibility senior role that is the perfect opportunity for someone with a strong partner driven background and great execution who has a proven track record of building high performance channels and marketing teams. This position is for a seasoned and proven leader to create, execute and optimize revenue growth, channel partner development, and marketing plans and execution. The successful candidate will have solid experience working in small, entrepreneurial settings and navigating large organizations to accomplish objectives. This person must be a smart, high-capacity ?doer? as well as leader.
Partnering with Channel Managers to develop the ClickSoftware ?Xora global channel go-to-market strategy, including the channel business development strategy, plans, program implementation and measurement;
Strategically manage global channel marketing including campaign measurement & performance
Work with strategic partners and sales groups to build awareness and pipeline for Xora
Be the senior point of contact for marketing with partners and bring in resources from channel management, marketing, sales, product, and support as necessary to accomplish marketing objectives
Creating and implementing channel marketing strategy, plans, programs and measurement.Collaborate with channel managers and partners execute against a go-to market strategy
Develop and launch compelling and engaging channel marketing programs that gain visibility at each partner to ensure their field sellers think and breathe Xora every day.
Support customer acquisition, conversion and retention targets for each partner account
Providing leadership for the Marketing Team which includes: Channel Marketing, Product Marketing, Demand Generation, Marketing Communications and Customer Engagement
Motivate and manage marketing team, including career growth, performance evaluations, hiring and onboarding, etc.
Develop overall marketing strategy and action plans, together with senior team members
Set the annual marketing budget to achieve targeted goals and ensure team executes within that budget
Acting as point of contact for the ClickSoftware Global Marketing Team.
Engage with VP Marketing for ClickSoftware and other marketing directors to ensure strategic alignment and to leverage all possible cross-functional synergies
Liase with product management to ensure alignment between marketing campaigns/messages for both the Xora and ClickSoftware Marketing teams
Qualifications and Skills Required:
15+ years of experience in successfully driving integrated marketing strategies, plans, programs and operations to drive revenue growth, including channel marketing, demand generation, product marketing, marketing communications and customer engagement.
Vast proven experience working with channel partners; experience with wireless carriers highly desirable.
Performance focused individual ? one who is comfortable with and motivated by the challenge of leading an organization with a history of reaching new heights of performance.
High personal and professional standards. Unassailable integrity and ethics.
Extremely creative person ? with experience in messaging, branding and promotions who can apply out of the box thinking to drive momentum and growth in the market and channel.
A natural collaborator. One who truly believes in the power of the team and is a natural bridge builder and catalyst for teamwork.
High personal energy ? one who exhibits a high level of engagement internally and with partners.
Strong and impactful/influential relationship building capabilities both within direct teams and across teams and cross-functional executive leaders.
Ability to lead internal teams and interact with the global organization
BS/BA degree or equivalent
Travel: about 25% travel anticipated to visit partners, customers and ClickSoftware offices
||501 Ellis Street |
Mountain View, CA 94043