Sr. Marketing Manager, Predictive Intelligence ExactTarget
Location: US - Indiana - Indianapolis
Post Date: 05/06/2014
About ExactTarget Marketing Cloud
Five Continents. One Team.
United by a passion for customer success.
We're digital marketing experts. We're social media gurus. We're focused on customer success. We're global travelers. We're quirky, fun-loving, hashtag-obsessed team players. We are the Salesforce ExactTarget Marketing Cloud, and we're bright Orange!
About the Salesforce ExactTarget Marketing Cloud
The Salesforce ExactTarget Marketing Cloud is a leading global provider of cross-channel digital marketing solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. We're driven by a deep understanding of marketers' needs-because we're marketers too. No other digital marketing company invests in product innovation the way we do, giving our clients access to truly cutting-edge technology. Joining forces with salesforce.com, pioneers in cloud computing, we offer an even more superior experience to our customers and employees.
By partnering state-of-the-art technology with the best and brightest employees in the industry, we foster a culture of constant innovation and growth. Consistently ranked by employees as one of the "Best Places to Work," the ExactTarget Marketing Cloud team shows you what being Orange is all about!
About the Position
Reporting to the Senior Director, Retail Solutions, the Marketing Manager, Predictive Intelligence and Web Products is responsible for the strategy and execution of innovative marketing programs and campaigns that will accelerate the growth of the ExactTarget Marketing Cloud's Predictive Intelligence and Web products/services. This individual will be personally responsible for the success of all marketing programs, the coordination of programs across the marketing organization, and the alignment of cross-functional teams (Product, Sales, Services, etc) that will be both stakeholders and beneficiaries of the marketing efforts. This role will weave communication and relationship building, with the creativity, diligence and analytical skills of an experienced marketer.
The marketing programs owned by this individual will be global in nature so a willingness and ability to collaborate with established marketing teams across-regions is a must for success in this role.
?Create and implement high-impact marketing programs that will accelerate the growth of the ExactTarget Marketing Cloud's Predictive Intelligence and Web products/services
?Analyze trends within market segments to fully understand unique market needs and develop value propositions based on customer segments and program/product offerings.
?Work cross-functionally across Corporate Marketing, Product Marketing, Sales, Services, Operations to gather inputs and build consensus on marketing program strategies
?Provide strategic direction and thought leadership around the formation of marketing programs and the analysis of success metrics
?Create sales collateral, strategic deliverables (white papers), client success stories and other sales tools while working with constituants and cross-functional teams
?Be the Thought Leadership voice for Predictive Intelligence and Web products and work with cross-functional teams (like PR, Analyst Relations) to tell our story
?Create marketing programs and targeted campaigns that align to sales booking targets and help the sales team achieve their goals.
?Assist with pre-show preparation and post-show follow-up for trade shows/events
?Assist with other marketing tasks as needed
?4+ years B2B or B2C marketing experience
?2+ years running marketing programs/campaigns for high-tech products/services
?Software or Software as a Services experience
?Relevant BS/BA degree required
?Outstanding writing skills to create plans and executive presentations. The ideal candidate will have excellent writing skills and the understanding of the strategic role of content in multi-faceted marketing
?Outstanding verbal communication and internal/external presentation skills
?Self-motivated with critical attention to detail
?Open minded, progressive thinker. Good listener who is comfortable with participation from fellow employees
?Analytical skills - ability to review data to identify trends and to improve business results
?Creativity and the ability to think outside the box
?Ability to multi-task and successfully manage projects and meet deadlines in a fast-paced, complex environment
?Achievement oriented- the ability and self-motivation to direct your own learning and achieve individual goals
?Excellent PC and Internet skills, including experience using Microsoft Office (including MS Word, PowerPoint, Excel), Outlook, CRM, and other business applications. Proficiency with CS5 and other design applications is a plus
?Flexibility to travel required
This position is based at ExactTarget headquarters in the historic Guaranty Building on downtown Indianapolis, Indiana's bustling Monument Circle.)
Ready to be Orange?
With team members in offices across five continents-including North America, South America, Europe, Asia, and Australia-plus the expertise and scale of salesforce.com, we're rapidly expanding our global footprint. And it begins with YOU!
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