Sr. Media Manager - (SEM/PAID SEARCH) iCrossing
iCrossing is looking for a motivated individual to join our San Francisco Search Media team as a Senior Manager, Search Media. In this leadership level position, working in the dynamic interactive marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals. You will have direct responsibility for, as well as manage teams in, the daily execution of search engine marketing (PPC, SEM) campaigns across several clients.
Specifically, the Senior Manager participates in all aspects of executing high profile and complex clients? search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The focus is exclusively on paid search and related PPC campaigns. The Senior Manager is also responsible for training and managing a team of Media Managers at various levels in delivering industry leading search media campaigns.
Manage large paid search campaigns.
Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions.
Communicate with clients on all elements of the campaign, including performance reporting, project status and client goals.
Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media.
Develop online media strategies to optimize the competitive position of iCrossing paid media and participate in the effective management of the business plan and surrounding forecasting.
Develop search media plans (research, submitting request for proposals ?RFPs? to search engines) and building effective relationships with all vendors
Manage a team of media managers in executing search media campaigns (SEM and PPC).
Support and develop team members to optimize their performance, contribution and job satisfaction.
Provide senior-level support to clients managed by team members as needed.
Participate in the hiring process ensuring the best resources are selected for the team.
Bachelor?s Degree or equivalent work experience
Minimum 3 years of experience in search engine marketing (ie: experience with bid monitoring and adjustment of search media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to clients' products and/or services.)
Minimum 1 year of experience in managing employees in the planning and execution of search engine marketing campaigns with a strong focus on paid search and related PPC campaigns
Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
Experience with internal site visitor reporting/tracking programs or software.
Strong Excel skills
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
Demonstrated analytical skills.
Strong verbal and written communication skills.
Detail-oriented and organized.
Exhibit enthusiasm, passion, creativity and commitment.
||San Francisco, CA |