Sr. Product Marketing Manager, Audience Suite Turn
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of over 100 partners. Turn is headquartered in Silicon Valley with offices in Amsterdam, Charlotte, Chicago, Dallas, Hamburg, Hong Kong, London, Los Angeles, New York, Paris, San Francisco, Singapore, Sydney and Sao Paolo. For more information, visit turn.com or follow @turnplatform.
Please take a moment to view our award-winning culture video at: http://www.turn.com/working-at-turn/
Turn's new Senior Product Marketing Manager, overseeing product marketing for Turn?s data management platform offering, will be responsible for the research, strategy and execution around Turn product marketing for Audience Suite. He or she will own researching and establishing market requirements for Turn?s DMP to ensure that our product team is delivering impactful products that create strong market demand. He or she will develop crisp, effective positioning and messaging to ensure that advertisers interested in marketer data management will understand how Turn?s DMP is competitively differentiated. Working closely with the commercialization team, this person will ensure that all DMP products and features are brought to market in an effective, efficient manner. This role will ensure that key internal Turn stakeholders (e.g. Marketing Communications, PR, Sales, Client Services, and senior management) have the core content required to accurately position the Turn Audience Suite to their constituents by delivering the core set of messages and product description documents. He or she will ensure that DMP product marketing strategies and go-to-market plans are executed on schedule and with high visibility.
The ideal candidate will have a track record of marketing success within an ad technology organization, and understand how an effective data management platform can help top marketers accomplish sophisticated, cross-channel marketing goals. He or she will be expert in translating technical features into benefits, and will have a deep understanding of the DMP landscape, key players, key technologies, and mobile marketing strategies.
The Senior Product Marketing Manager will report to Turn?s Director of Product Marketing and work closely with Turn employees within the company?s sales, marketing, product, engineering and client services teams. Past experience within companies who are customers of a DMP, or who sell DMP services, is required.
Formulate and execute market requirement documents, product positioning, messaging, and assist with go-to-market plans for the Turn Audience Suite.
Be the day-to-day manager for Turn?s product marketing for its data management platform
Collaborate with product management, engineering, and operations to translate product capabilities into accurate features and benefits messaging
Collaborate with marketing and sales to translate product capabilities into effective solution stories
Work with client services to capture customer successes for use in case studies and other marketing materials
Be an evangelist for the Turn Audience Suite both inside and outside Turn
Hands-on content creation including authoring data sheets, solution briefs, PowerPoint presentations, whitepapers and blogs
Manage cross-functional implementations to execute, measure and refine go-to-market strategies including messaging, training, sales enablement and product/feature launches
Represent the company at customer briefings, partner meetings and industry events
5-10 years total experience marketing within the digital marketing technology industry, including at least 2 years of experience working with or for a DMP.
Experience marketing enterprise software is required; experience marketing internet advertising products and an understanding of advertiser marketing strategies and tactics is strongly preferred
Demonstrated ability to develop product positioning and messaging
Expertise with the Facebook, LinkedIn and Twitter advertising platforms
Proven track record in developing highly effective sales presentations and collateral
Prior experience in product marketing for a technology and/or digital media company strongly preferred
Strong knowledge of B2B marketing, software-as-a-service, and the digital advertising ecosystem is a significant plus
Demonstrated success in working within cross functional teams and effective project management and analytical/decision-making skills
Self-starter, high-energy, with ability to execute on business objectives
Strong teamwork and inter-personal skills
BA or BS required; MS or MBA preferred
In addition to our great environment, we offer a competitive base salary, bonus program, stock options, employee development programs and other comprehensive benefits. Please send a cover letter along with your resume when applying to the position of interest located at Turn.com. We are an Equal Opportunity Employer. No phone calls and no recruiting agencies, please.
- See more at: http://www.turn.com/career-opportunities/business-development-manager#sthash.H06px6mf.dpuf
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