Sr. Product Marketing Manager SmartDrive Systems
THIS JOB HAS EXPIRED Primary Objective of Position:
We are seeking a highly motivated, experienced, Sr. Product Marketing Manager to define and execute the go-to-market strategy for SmartDrive suite of products and services. As a Product Marketing Manager, you will be responsible for the outbound marketing activities for SmartDrive. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that build sales pipeline. You will help drive field enablement, providing sales personnel with the knowledge, strategy and materials to ensure effectiveness. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. In your role as a Product Marketing Manager you will evangelize product with sales team and within the market.
The work environment is innovative, fast paced and collaborative. A willingness to jump in and do what it takes to win is a must.
Develop go-to-market strategy for SmartDrive products and services that include marketing programs and demand generation campaigns, positioning, messaging, packaging and pricing for the key solution areas.
Drive field enablement, develop value-oriented selling tools, plan and conduct sales product training, conduct competitive analysis, sales collateral development, and customer proposal support.
Partner with Product Management to develop marketing requirements and drive the product launch process for new software releases, including all external and internal communications. Identifying and prioritizing market needs according to target personas.
Define target customer, market size, and messaging key messaging for each market that will drive market adoption and win against the competition
Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends.
Identify strategic go-to-market partnership opportunities and execute partner marketing strategies to open new sales channels.
7+ years of software product marketing experience with at least 2 years? experience in a field facing role
7+ years of experience working with telematics or related industry desired
Bachelor?s in business or marketing, MBA preferred
Excellent written communication skills with the ability to articulate complex technical concepts to a broad range of audiences
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
Previous experience with an SaaS based company
Self-motivated with a can-do attitude.
Must have a ?hands-on? approach.
Can work with limited supervision.
Ability to work in a fast moving environment and meet deadlines
Ability to travel 25% of the time
Ability to work after normal business hours as required
Knowledge of the Driver Risk Management industry is a plus
Must be service oriented
||9276 Scranton Road |
San Diego, CA 92121
THIS JOB HAS EXPIRED