Sr Product Marketing Manager Satisfaction Unlimited
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We are expanding our product marketing team and seeking a results-oriented senior product marketing manager to work in our office in San Francisco, California. In this position you will be responsible for product positioning, as well as go-to-market planning and execution. You will report directly to the VP Product Marketing.
Because Get Satisfaction lies at the intersection of CRM and social marketing, our market is frothy and rapidly changing. Therefore, the Senior Manager of Product Marketing must be passionate about separating signal from noise and able to craft and fine tune a specific value story for our customers and prospects. This job is most definitely more about ?chess? than ?checkers? and certainly more about seeking a path to enlightenment than embracing dogma.
Here?s the good news: we have lots of data sources and perspectives for analysis and synthesis, including data and insight from our freemium business, enterprise prospects, social media partners, CRM partners, and of course, our current customers. In addition, there are tons of secondary qualitative perspectives from the the media and consulting firms, as well as more analyst attention to our space than can possibly be digested. You won?t be lacking for information.
Still interested? Invigorated? Salivating?
The Senior Manager of Product Marketing will own the go-to-market success of the Get Satisfaction Customer Engagement Platform with a focus on revenue growth and market leadership. It will be vital that this individual be knowledgeable and stay abreast of the market dynamics in our rapidly changing environment and quickly translate market movements into actionable insight for our product, sales, and marketing teams. To that end, the Senior Manager will also create and own all sales enablement tools, positioning documentation, marketing messaging, and thought leadership assets for our products, as well as collaborating on market requirements documentation for product development.
Create crisp and differentiated positioning and messaging for the Get Satisfaction Solutions.
Define buyer personas and value propositions across segments and use cases.
Collaborate with marketing organization for major product and partnership launches.
Gather and synthesize requirements for new products/solutions, including perspectives of prospects, customers, analysts, and the market.
Be the leading product expert and thought leader for external audiences including prospects, analysts and the media.
Conduct ongoing competitive analysis of relevant players in the social CRM space.
Arm the sales organization with effective sales tools, demos, training, strategic selling guides.
Work with management, marketing, sales, support, business development, PR, and other cross-functional teams to maximize market awareness and market leadership.
Actively participate in meetings with prospects and customers.
Bachelor?s Degree required.
Minimum 3 years experience in product marketing ? strong preference given to specific domain expertise in CRM, social/collaboration technologies, or customer service software.
Experience leading and executing go-to-market strategy.
Experience in B2B and/or B2C environments with an established track record of bringing online products to market.
Established track record of marketing, managing, and delivering high impact results around online products.
Strong written communication skills.
Exceptional people skills with a proven track record of success interacting with colleagues in cross-functional teams.
We?re Looking for Social Business Converts ? please have:
Hands on personal and professional experience in using social media for marketing or collaboration.
Passion for web-based SaaS products and business models.
Special preference for individuals with proven background / exposure to ?design thinking.?
Good presentation skills, credibility with sales teams, customers, analysts and the media.
Ability to articulate business value proposition of technology, best practices and lessons learned from customers during previous experience.
Proven track record in working with customers and leveraging customers for reference-based marketing.
||370 Brannan Street |
San Francisco, CA 94107
THIS JOB HAS EXPIRED