Sr Product Marketing Manager Good Technology
Good Technology, the leader in secure enterprise mobility solutions, creates a world where employees can securely connect, communicate, and collaborate using their personal iOS, Android, and Windows Phone devices. A world where IT can manage mobile apps, devices and enterprise data simply and safely to increase overall business productivity. A world where business information can travel wherever it needs to go, without putting sensitive enterprise or personal data at risk.
Good Technology?s customers include more than 4,000 organizations worldwide, including FORTUNE 100? leaders in financial services, healthcare, retail, telecommunications, manufacturing, legal, and government. Learn more at www.good.com.
? Drive market leadership ? describe in customer language value propositions and business benefits that resonate from the individual contributor to C-level executives for website material, blogs, and bylines
? Collateral Creation ? Product and sales presentations, event collateral, whitepapers, webinars, web videos, product demos
? Sales Enablement ? support selling efforts with the latest tools, messaging, and assets.
Sales Support ? advise sales on competitive sales situations in terms of messaging and positioning to use to win
? Campaign/Program development ? work with marketing campaign teams to identify competitive marketing opportunities
? Create competitive messaging and positioning across entire product portfolio, articulating clear differentiation and compelling customer value that resonates with our target audience in a highly competitive, rapidly growing market
? Program Management ? juggle multiple projects, meet deadlines, deliver results
? +7 years in product/technical marketing and a complete understanding of the product lifecycle
? Proficient understanding of the mobile device, mobile management, and mobile security environment
? Ability to translate complex concepts into easy to understand sales and customer facing collateral
? Develop market analyses, identify key trends and market perceptions that help shape competitive product strategy, go-to-market plans, campaigns, and messaging/positioning
? Can communicate effectively with a broad audience, from customers and partners to software engineers and CEO's
? Experience working in a pressure-packed and fast-paced, corporate environment
? Experience working with large cross-functional teams degree required, Masters or MBA preferred
||Sunnyvale, CA |