Strategic Communications & Marketing Leader LRN-The Legal Knowledge Company
THIS JOB HAS EXPIRED Job Description:
Since 1994, LRN has helped 15 million people in 700 companies worldwide simultaneously navigate complex legal and regulatory environments and foster ethical cultures. LRN's combination of practical tools, education and strategic advice helps companies translate their values into concrete corporate practices and leadership behaviors that create sustainable competitive advantage. In partnership with LRN, companies need not choose between living principles and maximizing profits, or between enhancing reputation and growing revenue: both are a product of principled performance.
LRN is the trusted partner to leading businesses worldwide, including Allstate, Dow, eBay, Johnson & Johnson, Kraft, Pfizer and Viacom. LRN operates in more than 120 countries, with offices in Los Angeles, New York, London and Mumbai.
Our colleagues? responsibilities depend on their passion, skills, experience, and willingness to learn and innovate. We have many lawyers, MBAs, experienced business people, and technology experts as well as philosophers and poets who thrive at LRN. The best candidates are those who seek to be ?all in? at a small company with big ambitions to change the world for the better?but who also want to be part of a disciplined business that cares about being principled, profitable and sustainable for the long haul. The perfect candidate will be an exemplar of our core values of integrity, humility, passion and truth and eager to adapt to new and myriad challenges and opportunities across different areas of the company. Responsibilities may include actively enlisting the market place in our solutions, envisioning, collaborating and developing our solutions, or enabling our organization to operate effectively and efficiently.
Ideal candidates will have a philosophical as well as action-oriented mindset. They will possess many extraordinary intangibles as well as the experience and qualifications that follow:
This role is responsible for leading LRN?s ideas-driven approach to strategic marketing and communications, evolving content creation, platform development, and execution of integrated communications campaigns in order to inspire new and existing audiences and drive engagement with LRN?s mission and point-of-view on a global scale. This role encompasses strategic, operational, and budgetary responsibilities for marketing and communications and collaborates directly and extensively with our Executive Committee and CEO.
The Communications and Marketing Leader, like every LRN colleague, should strive to inspire and impact the culture of LRN, actively contributing and adding value to the organization?s initiatives, and to live and embrace the Company?s Leadership Framework, incorporating its attributes to be an exemplar of our core values of integrity, humility, passion and truth in pursuit of our mission to inspire principled performance.
?Lead the development, implementation, and ongoing enhancement of the strategic communications initiative, including planning, timeline, budgeting, forecasting, and reporting
?Represent strategic communications to the Executive Committee and cross-functional governance councils and lead collaboration and coordination with colleagues across the organization with respect to activities including business development, client engagement, finance, knowledge, technology and advisory services
?Establish and evolve high standards relative to brand development, creative services, content generation, lead management, and communications outreach
?Provide insight into metrics and effectiveness of the strategic communications initiative overall, including lead generation and conversion
Team building and leadership:
?Lead hire of/collaboration with external agencies and freelance relationships including roles associated with marketing, web, PR and creative/writing activities
?Guide ongoing mentorship and professional development of colleagues whose roles touch strategic communications and marketing activities
?Anticipate staffing challenges and lead internal resourcing and recruiting efforts when necessary
?Lead ongoing efforts to create enterprise-wide visibility into communications initiatives and seek ways for all colleagues to actively participate
?Initiate and steward projects to enhance and optimize marketing technology platforms and streamline and improve quality of engagement and lead generation. Current projects include strong focus on thought leadership development and optimization of online and social channels
?Guide creative and editorial for thought leadership and communications collateral
?Guide communications campaigns for key thought leadership and research assets, including marketing strategy, messaging and launch plans
Job qualifications and professional skills:
?Strong passion for LRN?s mission
?10+ years of marketing experience (services background strongly preferred)
?Extensive experience with C-suite influence, engagement, and outreach
?Ability to architect and implement a marketing and communications strategy with thought leadership at the center
?Outstanding record of achievement and leadership in his/her professional background
?Specific experience with digital and social media initiatives, experience guiding marketing technology integration a plus
?Highly effective internal and external communication skills: written, oral, group presentations
?Exceptional time, project, and resource management skills, strong leadership and decision making ability
?Demonstrated high degree of ethics and integrity and a connection with LRN?s corporate mission and values
At LRN, we believe enduring success is achieved through inspired, ethical leadership ? regardless of tenure, job function or position in an organizational chart. Over time, ethical leadership shapes a culture that governs itself according to shared corporate values. The LRN Leadership Framework defines, galvanizes and unifies our culture, inspiring and informing our conduct whether we're collaborating with colleagues or partnering with clients.
Active engagement with the LRN Leadership Framework deepens our understanding of the significance of the LRN mission and furthers our ability to help companies engage their people in shared responsibility for shaping a culture that inspires principled performance.
Our mantra is: "Say what you mean, mean what you say, and always follow through." It is an article of faith with us that all of our relationships, both internal and external, should be governed by integrity and truthfulness. We expect people at every level of this company, at all times, to demonstrate these values in their speech and actions.
Statement of Policy and Program of Affirmative Action - Equal Employment Program:
LRN is committed to diversity in its workforce. LRN is an equal opportunity employer and ensures the promotion of equal opportunity for all persons employed or seeking employment, without regard to race, sexual orientation, color, creed, national origin, sex, age, or disability status.
||New York, NY |
THIS JOB HAS EXPIRED