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Strategic Marketing Manager DriveCam
THIS JOB HAS EXPIRED
Job Code: 13-002Position Summary:
DriveCam is looking for a resourceful and highly motivated individual to join our Marketing team. The strategic marketing manager will serve as the market expert for specified target segments. This individual will leverage market research and customer insights, and internal resources to crisply define market needs and go-to-market strategies for DriveCam solutions. Accountable for defining and articulating opportunity for targeted market segments, the strategic marketing manager will work closely with product management and business line managers to deliver differentiated products with attractive value propositions to the market.
Responsibilities:
Conduct strategic market analysis that clearly defines growth opportunities, investment and market requirements for current and future products
Identify relevant market and competitive trends for specified segments
Develop an in-depth understanding of customer needs within the targeted segment
Participate in the strategic market development of targeted events through industry and customer engagement
Develop differentiated marketing plans for targeted segments utilizing the appropriate mix of product, channel, service, price, and promotional tactics
Education/Experience:
Bachelor?s Degree or equivalent in Business Administration, Marketing or a related field, or equivalent combination of education and experience. Masters Degree a plus
7-10 years of general business experience with 5-7 years of market research, product marketing or relevant marketing experience
Qualifications:
Ability to consume and process multiple streams of information into a concise analysis of market needs
Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development
Excellent oral and written communication skills
Ability to manage and prioritize multiple, multi-faceted projects concurrently
Self-directed: ability to establish objectives and work independently to achieve them, seeking manager and team input as needed
Advanced skills with demonstrated skills in Excel, Access, and Word
Experience in transportation a plus
Ability to travel up to 25%
DriveCam, Inc is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.
| Location: | 8911 Balboa Avenue San Diego, CA 92123 United States |
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THIS JOB HAS EXPIRED
DriveCam
Investors: JMI Equity, Menlo VenturesAll Jobs: at DriveCam
| Web Site: | www.drivecam.com |
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| Headquarters: | 8911 Balboa Avenue San Diego, CA 92123 United States |
| Industry: | Software |
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