HiSoftware is seeking a telemarketer to join the marketing team to follow up on inbound campaign activity using a defined, measurable call process. The telemarketer will also help to build out HiSoftware?s understanding of each account by ?walking the halls? to find the right people, in the right companies, with which HiSoftware can close business. This position requires the ability to identify, call on and interact with the senior level executives and decision makers at targeted organizations. Candidates should be aggressive, organized, creative, pro-active and detail-oriented.
The telemarketer will log all information gathered through their interactions with contacts in targeted accounts in the company CRM system as part of account profile building and tracking. The telemarketer will work closely with both the marketing and sales teams to ensure all leads are followed up in a measurable and repeatable process that gives sales as much information as possible with which to succeed once they begin their interaction with the account.
The telemarketer?s activities fall into two general categories.
Inbound lead follow-up: HiSoftware?s telemarketers will follow up on all inbound lead activity using consistent and measurable processes as defined by marketing management.The ultimate goal of this follow-up will be to schedule a strategic discussion with a HiSoftware sales representative. The telemarketer will also provide feedback to the marketing team gathered from conversations to help measure the success of inbound lead generation programs.
Proactive outreach: HiSoftware?s telemarketers will also engage in proactive outreach into our target accounts. In most cases, these will be ?warm calls? in which the Telemarketer is either:
? Following up on some identified activity, like a website visit.
? Using LinkedIn or other resources to identify and connect with key decision makers within an account where we
have had contact with another person.
The primary purpose of this position is to make calls to help identify potential customers. The telemarketer is one part of a
company's overall sales and marketing operation.
Respond to incoming leads from web, sales call line and on-going campaigns
Accept and qualify leads, based on set criteria, using a standardized process
Set meetings with qualified leads for sales representatives
Track progress of lead follow-up within the CRM system
Calls to promote events and programs
Cold calling efforts will be required
Desired Skills and Knowledge:
Prior telemarketing, inside sales or lead qualification experience
Strong phone, written and interpersonal communication skills
Self-motivated, flexible and most importantly, a team-player
Proficiency in Word, Excel, Outlook
Experience with NetSuite or other CRM systems a plus
Experience in selling software or selling to SharePoint executives a plus
HiSoftware provides content-aware compliance and security solutions for the monitoring and enforcement of risk management and privacy guidelines across digital environments. The company?s solutions provide a data governance and compliance platform for content management and collaboration processes that support corporate and brand integrity, site quality, accessibility and confidentiality for public websites and portals, as well as internal intranets and SharePoint sites. HiSoftware?s customers include some of the largest US and international government agencies, as well as Global 2000 companies.
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