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Text4baby Digital Marketing Associate Voxiva
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Home Company Careers Text4baby Digital Marketing Associate
Text4baby Digital Marketing Associate
Based in Washington DC Headquarters, the successful candidate will have responsibility in driving enrollment and consumer engagement in the award winning "text4baby" service, which is jointly offered by Voxiva and its partner, the National Healthy Mother's Healthy Babies coalition (HMHB).
The ideal candidate will have experience at using digital tools and social media to engage a large-scale consumer audience. Experience in the health sector (such as public health, health plan or provider) is strongly preferred.
Responsibilities include:
The text4baby Digital Marketing Associate is a member of Voxiva's Product Marketing team. The role has 2 broad responsibilities:
Assist in the development of a digital engagement and enrollment strategy for text4baby
Maintain and expand text4baby?s digital presence including development of social media content
The Digital Marketing Associate will work closely with HMHB's text4baby Director and Director of Marketing and Communications, and Voxiva Marketing Manager to ensure that implementation of the digital strategy is coordinated with Partner outreach, mass media and the overall text4baby enrollment campaign. The Digital Marketing Associate will also have the opportunity to work with the Voxiva Marketing & Product team on other Corporate and Product related marketing and digital needs.
Specific Responsibilities:
Online Enrollment & Engagement
Increase consumer awareness and engagement through social media channels including Facebook, Twitter, Youtube, blogs
Support the ongoing maintenance of the text4baby.org web site
Review data analytics to measure impact of digital engagement
Content Creation and Review
Develop copy for Facebook posts, Twitter, texts, emails
Engage appropriate staff during the content review and approval process
Digital Partnerships
Develop partnerships with blogs, web sites, other Facebook pages, etc. that can promote text4baby
Work with the social media contacts of text4baby outreach partners to share text4baby promotional plans and identify opportunities for cross-promotion
Qualifications
Minimum of 3-5 years of experience in digital marketing with experience implementing web, social media and internet based tools
BA/BS degree; similar health-related qualifications preferred
Knowledge of and interest in the US healthcare market, trends and business needs
| Location: | 1990 K Street Northwest Suite 400 Washington, DC 20006 United States |
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THIS JOB HAS EXPIRED
Voxiva
All Jobs: at Voxiva| Web Site: | www.voxiva.com |
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| Headquarters: | 1990 K Street Northwest Suite 400 Washington, DC 20006 United States |
| Industry: | Software |
