Unica Campaign Manager LivingSocial
At LivingSocial we have an unconventional and disruptive way of solving problems. We?re redefining local and social commerce, all while building a great company working side-by-side with amazing teammates. Working at LivingSocial means owning something big and getting stuff done. We believe in our people to determine the strategy and then execute quickly.
The Unica Campaign Manager will report to the Director, CRM Yield Optimization and will be responsible for the technical aspect of campaign design and execution. This position works to improve the effectiveness and efficiency of campaign operations through better and more structured business processes, deployment of database marketing best practices, effective use of available campaign management technologies, use of information and analysis to drive campaign operational design and execution.
This individual will ensure accurate and timely execution of campaigns. They will provide input into campaign and offer measurement activities, in particular ensure the required campaign metadata is maintained and that the campaigns are structured to facilitate test and control comparison.
? Provide integrated multi-channel campaign management services/solutions across customers and channels to improve direct marketing performance.
? Work with internal teams including CRM, Marketing, Business Intelligence, and Data Science to define campaign requirements including testing and analytical protocols to ensure reliable results.
? Manage the conversion of campaign requirements into detailed deployment plans, then manage the execution of these activities by the campaign team, internal and external partners
? Review campaign results and make recommendations to internal clients on refinements to campaigns that will result in improved performance
? Provide input into the enhancement of the marketing database environment, including the structure of the database, integration of overlay data and configuration of the tools
? Help build a ?best-in-class? campaign management capability
? BA/BS in Computer Science, Information Technology or related field; or equivalent experience
? 4+ years experience in a campaign operations or a database marketing position for a company(s) in an industry with an established reputation for direct marketing excellence
? Familiar with campaign management technologies and their capabilities
? Hands on experience with Campaign Management, Analytic and Reporting Tools desired e.g. Unica, SAS, Micro strategy and Tableau
? Experienced in managing campaigns from planning to execution to tracking
? Solid working knowledge of database marketing principles, techniques, and processes
? Track record of working well in a variety of business situations
? Ability to work independently, think creatively, solve problems and take initiative
? Ability to work effectively within a team in a fast paced, entrepreneurial environment
? Strong organizational, problem solving, and analytical skills.
LivingSocial appreciates your interest in our company as a place of employment. It is the policy of LivingSocial to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, color, creed, national origin, sex, age, disability, or veteran status. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. The company will comply with its legal obligation to provide reasonable accommodations to qualified individuals with disabilities.
||1445 New York Ave. NW |
Washington, DC 20005
LivingSocial is redefining localized online advertising and social commerce, while building a great company and having a blast along the way. The explosive growth and potential of LivingSocial has been recognized by both new and traditional media - from the Wall Street Journal to Facebook's CEO. To help fuel our growth, LivingSocial has secured over 49 million in funding this year from some of the most prominent venture capital companies in the nation.
20 - 50M RaisedInvestors: Grotech Ventures
, IVP-Institutional Venture Partners
, U.S. Venture Partners All Jobs: at LivingSocial
|Headquarters:||1445 New York Ave. NW|
Washington, DC 20005
|Industry:||Consumer Products and Services|
|Company Profile:||LivingSocial is the local marketplace to buy and share the best things to do in your city.
With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more.
We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars.
Based in Washington, DC, we have more than 70 million members around the world.|
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