User Acquisition Manager Z2Live

Job Description

Z2Live is looking for a User Acquisition Manager to join the team! The ideal candidate will be extremely data & analytics savvy and have experience running acquisition campaigns specifically for mobile, social or online games. We are looking for someone who possess a metrics-driven mindset who can optimize marketing spend aimed at acquiring new customers.
Responsibilities:

Manage & implement Customer Acquisition campaigns via a variety of channels.
Optimize campaign performance across various marketing mediums.
Continually test campaign management as well as creative strategies.
Provide daily spend and performance reports around trends and key metrics specific to goals.
Collaborate with designers to generate compelling creative that drives user engagement.
Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, new users and lifetime value.
Perform detailed data exploration and validation to identify meaningful trends.
Meet aggressive user acquisition targets while staying within marketing budget, and show measured improvement in unique visitors and reduced acquisition costs.
Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic.

Required Skills:

2 to 4 yrs experience in an acquisition focused role with heavy focus on data analytics,data/campaign optimization, and reporting.
Experience running and managing online or mobile acquisition programs with an emphasis on CPA/CPI and CPC.
Experience with buying and optimizing programs across self-service platforms such as AdMob, iAds, and working with various ad networks.
Ability to develop structured and ad hoc campaign performance reports.
Ability to organize and summarize large sets of data.
Advanced knowledge of Excel including data manipulation and pivot tables.
Excellent organizational, communication and interpersonal skills.
Bachelors Degree in a quantitative field.
Experience in mobile/social games a huge plus.

Location:	Seattle, WA United States