Vertical/Audience Program Manager Jigsaw Data Corporation

Role

This is a Marketing Role. As Vertical/Audience Program Manager you will play a crucial role working with various departments to build and grow the relationships Jigsaw has in the specific industries (such as recruiting, finance, etc). You will be in charge of Jigsaw's strategic direction with current and future clients as you determine the best mix of programs, content and promotions that will drive business to our sales team from the verticals and audiences that we have yet to tap into. You will attend vertical specific trade shows as well as create collateral designed to target the specific audiences. In addition, you'll work with other members of the marketing team to accomplish lead generation goals, strategic alliances, and much more.
Responsibilities

- Build strategic, comprehensive marketing plan for breaking into new audiences
- Define and hone the value proposition for each audience
- Craft the messaging and marketing voice for each jigsaw audience
- Provide ongoing marketing program development, strategic vision, and budget guidance for all marketing activity in these new industries.
- Build special Lead Generation program specific to these new audiences
- Attend and manage all vertical specific trade shows Jigsaw should attend
- Work with Community Marketing to develop joint programs dedicated to these verticals and audiences
- Develop a calendar of upcoming programs and promotions
- Analyze industry statistics and make recommendations for program improvements to increase Jigsaw's brand awareness in these untapped verticals

Requirements

- Bachelor's degree in Marketing or related field
- 2-5 years experience in Marketing programs strategy, development, prioritization, and budgeting
- MUST have an outgoing personality willing to reach out to potential customers and partners
- Must have a deep understanding of the recruiting and marketing professions
- Excellent writing and communication skills
- Strong problem-solving and analytical capabilities specific to interactive marketing programs
- Ability to work independently in a fast paced environment
- Ability to work with a remote marketing team
- Experience in the recruiting or other verticals is a bonus but not a necessity

Benefits:

- Competitive salary based on experience
- Medical, Dental, Vision, AD&D, Life and Long-term Disability Insurance
- Medical and Dependent Flexible Spending Account Plans
- 401K and stock options.

Location:	Post Falls United States