Vertical Marketing Manager HubSpot

The ideal candidate will:

• Be pretty darn great at DARC (Digital Citizen, Analytical chops, web Reach & Content creator) and …
• Have excellent written and verbal communication skills
• Be analytically inclined with a knack for understanding what data means and how to apply it for problem solving
• Be a people person who likes to create and nurture personal relationships
• Be organized and detail oriented enough to manage projects with many moving parts
• Have 2-3 years of marketing, vertical marketing and/or channel -partner marketing experience

Responsibilities will include:

• Researching and identifying attractive verticals
• Planning tailored go-to-market strategies by vertical
• Enable vertical sales teams to sell to more educated prospects by managing nurturing content & programs tailored to specific vertical markets & segments
• Creating sales & marketing tools and collateral to be used

o by HubSpot sales & marketing to create and increase close rates on vertical sales opportunities within the direct sales team
o by channel resellers to increase sales effectiveness in the channel

• Developing programs for both vertical and channel marketing based on team strategy
• Additional responsibilities as the organization scales

Location:	Cambridge, MA United States