Vice President, Marketing Appia
THIS JOB HAS EXPIRED Founded in June 2008, Appia is the world's largest open app marketplace delivering app downloads to over 700 million users around the world. Built on a robust carrier-grade platform, Appia serves apps to millions of customers per day in virtually every country and has delivered 500 million apps and counting.
The Appia Ad Network, powered by our 50+ publishers, is a performance based advertising solution for the Appia developer community. Developers simply set the bid price they want to pay per download and choose the geographies they want to target to prominently feature their app across Appia?s marketplace. Appia provides application distribution and marketing solutions for developers including Facebook, Priceline, Disney, GREE and DeNA, and distribution partners including Am-rica M-vil, Vodafone, Airtel, Telcel, Zedge and Myxer.
Appia has raised $30M in funding from Venrock, DCM?s A-Fund, Trident Capital, Eric Schmidt?s TomorrowVentures, Relay Ventures, the Social Internet Fund, Noro-Moseley Partners, and Wakefield Group. The Wall Street Journal ranked Appia #22 on its list of the Top 50 Venture Backed Companies in 2012, the second year in a row that Appia has made the WSJ list of the Top 50, known as ?The Next Big Thing?.
Appia?s management team has worked together before as part of the leadership that helped grow mobile data company Motricity to more than $100M in annual revenues. Under the leadership of Jud Bowman, founder of both Motricity and Appia, the team has deep bench strength in mobile and digital media technologies, and enviable relationships throughout the mobile advertising ecosystem. They have delivered exceptional results as measured both by the reach of their solution across the developer and publisher landscape, and most importantly, on revenue growth which has already reached a $20M+ run-rate at the end of 2012. With this success in hand the company has created a new position on the executive team, VP Marketing, to lead and execute the company?s corporate and product marketing initiatives.
The name Appia comes from the ancient Roman highway Via Appia. Built in the 4th Century BC, the Appian Way became one of the most strategically important roads and distribution channels in ancient Rome. It connected people, moved troops, and fostered tremendous economic growth. That is our mission today ? to connect application developers and markets and foster the huge mobile application ecosystem.
Appia is headquartered in Durham, NC with an office in downtown San Francisco. For more information, please visit http://www.appia.com or follow @Appia.
As a key member of the executive team, the VP, Marketing will report directly to the company?s founder & CEO, Jud Bowman. The candidate will bring to the team solid experience in brand building, outbound marketing strategies, product marketing and marketing analytics. Ideally the candidate will have contributed in the recent past to the success of a leading mobile or internet technology company where s/he developed the key skills to be successful in this role:
A creative/visionary approach to defining and executing innovative marketing solutions that maximize brand awareness.
Hands-on expertise in delivering successful lead generation programs that drive profitability and increase market share.
Expertise in delivering solution-oriented sales materials and tools.
In-depth analytical acumen to constantly manage and measure performance.
This role requires an executive that is a highly respected marketing guru; someone that can bring both the strategic vision of how to build the Appia brand, but also the analytical mindset to understand and capitalize on the phenomenal growth the company is experiencing today.
Previous experience serving as the VP Marketing at a mobile or internet technology-based company. Ideally the candidate will have practical experience within the mobile advertising ecosystem.
A 10+ year career track with progressively responsible marketing roles - expertise in managing all facets of corporate marketing - branding, lead generation, sales support, PR, digital/social media buzz, and real world events.
Comfortable moving between the strategic and tactical nature of the role - personally interested in everything from defining the global marketing strategy for Board approval to the brass tacks required to strengthen a company?s digital presence or launch a successful partner development program.
Strong foundation in the tactics to build and manage a high-volume sales pipeline - real world proof of marketing campaigns and programs that drove awareness that turned into revenue.
An abundant library of product marketing materials focused on training and supporting the sales team in delivering revenue to the company.
The respect and admiration of former colleagues - in particular, recognition for efforts to partner with and support the entire company.
Success building, retaining and leading a small, lean and respected marketing team.
Experience identifying and managing key agency/creative resources - everything from PR to graphic design.
Educational background in marketing/communications, plus an MBA qualification is highly desirable.
An energetic, forward-thinking and creative individual with high ethical standards and strong stature and presence.
Excellent interpersonal skills to build the strong relationships for success both inside and outside of Appia.
A strategic visionary with well rounded marketing skills, analytical ability, good judgement and a strong operational focus.
A well organized and self-directed individual who is a team player.
A decisive individual who possesses a ?big picture? perspective, but is well versed in the details of the marketing function and organization.
Entrepreneurial in outlook; polished, confident, outgoing.
||Durham, NC |
THIS JOB HAS EXPIRED