Reporting to the Chief Business Officer, the Vice President of Marketing will be responsible for the strategic and tactical marketing functions at Fluidigm. This individual will drive the development of Fluidigm?s overall product marketing strategy, as well as manage the classical marketing functions of product marketing, communications and public relations. This person will also play a significant role in corporate branding and positioning. S/he will lead these functions and will direct an organization of 10+ people to carry out these responsibilities. The successful candidate will build a marketing organization that will be a strategic asset of the company.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
A member of the executive team of the company, representing the functions that specify new product and service offerings, drive execution of their development and effective promotion, and generate interest and opportunity for the sales organization sufficient to ensure growth as required by the company.
Develop and lead the execution of marketing plans that drive increased market size and share for Fluidigm's products.
Supervise the leaders of product and program marketing teams.
Develop creative and actionable value propositions for targeted segments that will generate sustainable and superior financial performance.
Create unique and compelling positioning for Fluidigm?s products via advertising, marketing and promotional efforts.
Strengthen and expand relationships with customers by providing valued-added services.
Create a best in class marketing function at Fluidigm through acquiring and developing marketing talent and developing the department?s methodologies, processes, and procedures.
Present strategic options to the executive management team in order to expand the business and sustain growth and profitability.
Education and Experience:
Experience leading the marketing function at a LEADING life sciences COMPANY or in a closely related technology domain.
Prior experience in managing product managers, communications programs, and commercial processes in a capital goods environment required.
Demonstrates sound business judgment: has outstanding record of good decisions; shows excellent analytical process; understands consequences of actions; has good intuition.
Is self-motivated; seeks additional assignments; manages multiple projects simultaneously.
Recommends and champions new methods and ideas; accepts new ideas and builds on them; learns quickly; has high degree of curiosity relating to marketing; adds value to a given situation; does not accept the ?status quo.?
Excellent verbal and written communication skills: conveys ideas effectively; tests effectiveness of communication; determines most effective method of communicating; conveys ideas to the appropriate people; is a good listener.
Experience in direct selling role highly desirable.
Experience in global business highly desirable.
Experience in genomics and cellular science highly desirable.